This Christmas, The Savoy, a Fairmont Managed Hotel, will be transformed into a frozen fantasia, featuring a magnificent 15ft Boodles-inspired Christmas tree and, for the first time in Savoy history, an indoor Ice Rink and cascading Louis Roederer Champagne bauble installation. Celebrated for its annual creative festivities, The Savoy’s spectacular showcase will feature sparkling Ice […]
Brand Design Agency BrandOpus has released its list of five commandments one should follow while branding for confectionery brands: Source: BrandOpus
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, “Airboat”, revealing more of the character’s mystique and depth. In this latest instalment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand […]
Every artist, composer and master craftsman has a secret project on the side, an endeavour pursued simply for creativity’s sake. For Hennessy Master Blender Yann Fillioux, it was “Master Blender’s Selection N°1”, which in contrast to the many celebrated Cognacs he has composed throughout his distinguished career, this latest blend is a very personal signature […]
In several redesigned Teavana specialty retail stores, loose-leaf teas are boldly displayed in large glass cylinders for customers to see and smell as partners (employees) help them create custom blends. “We’re bringing tea closer to our customers, immersing them in a hands-on tea experience,” said Bill Sleeth, vice president, Starbucks Store Design. “Making tea completely accessible […]
Timeless chocolate brand, Elizabeth Shaw, has announced its first marketing campaign ‘Thoughtful Gestures’ since the brand was bought by Colian Holding SA in March 2016. The campaign has launched on social media and the press campaign will commence on 25th October 2016. In a world where everything is moving so fast, there is often no […]
Glenfiddich, the world’s most awarded single malt Scotch whisky, is launching a new global ad to support the Glenfiddich Experimental Series. The brand’s latest range combines Glenfiddich’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky to unlock new drinking experiences. The 60-second TV ad (above), developed by creative […]
News headlines in Israel tend to be somewhat negative. Focusing on the bad news that happens there and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That’s why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country’s leading chocolate […]
Fyna Foods is looking to dominate Halloween with its latest Wizz Fizz campaign that features massive digital billboard countdowns to Halloween and an interactive ‘Trick or Treat’ game complete with monsters and exploding confectionery in shopping centres across oOh!media’s national network in Australia. In the lead up to the festivities, Wizz Fizz is being positioned as […]
Chivas Regal is keen to open up its brand to female consumers, but admits that it does not see its advertising focus shifting away from men just yet. Speaking at an event to launch its new Chivas Regal Ultis edition, the brand’s global ambassador Max Warner told Marketing Week that even though whisky’s advertising is […]