Arnott’s Tim Tam has created a new campaign via creative agency TKT Sydney, that playfully embraces the hyperbole and mania surrounding its latest collaboration with the demigods of dessert, Gelato Messina. The campaign and visual treatment is intended to deliver news so fist-pumpingly-all-the-exclamation-points-combined-amazing, the public will literally be crippled with excitement. The new work, which […]
R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
Throughout 2017, Pepsi is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions […]
On February 7th, GALAXY Chocolate launched its new film, Chase, for Valentine’s Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time […]
Robinsons is piloting a new home delivery service, offering a month-long supply of fruit squash delivered straight to homes every month. The ‘Fruit Drop’ service will initially be trialled via Mumsnet, the parents network. Britvic GB marketing director Kevin McNair said: “At Robinsons, we’re always encouraging families to drink more water. This research shows the […]
McCann Lima signs the newly release 60” TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture etc.. stating that Peruvian rather then settling for the established seek to create their own path, therefore […]
Built on a passion for transforming simple flavours made with the finest ingredients into extraordinary ice cream experiences, the Häagen-Dazs brand is revealing its newest collection, TRIO. Layers of three indulgent flavours come together in each variety of TRIO: two unique flavours of Häagen-Dazs ice cream woven with crispy layers of Belgian chocolate. Every spoonful […]
An eclectic and eye-catching new brand identity for Higgidy has been unveiled by B&B studio. The brand repositioning moves Higgidy away from being a product-led challenger brand, launched 13 years ago, to an established British brand with a unique and differentiating philosophy. The new identity is based around the strategic positioning of ‘the best food […]
Hunger was the root cause of an off the field fumble during the Snickers live Super Bowl LI commercial on February 5, as Adam Driver missed his mark to begin the spot. The mishap demonstrated once more the effects of what can happen when you’re hungry and off your game. In response, Snickers released the […]