No one is more honest in their opinion, especially when it comes to food, than kids. DDB San Francisco asked a group of 4-6 year olds to come to BJ’s and sample each of the new EnLIGHTened options from BJ’s healthy menu in their new campaign, “Honest Critics.” They then used their honest opinions in […]
The UK’s newest independent frozen yoghurt parlour, The Sloane Bros Frozen Yoghurt Co., has announced that they are launching their distinctly British froyo brand nationally in early 2017 and globally in 2018. Off the back of the success of their initial Brick Lane store, which has attracted local press and celebrities alike, and their shopping […]
The definitive luxury malt, The Dalmore is set to release an exceptionally rare, Domaine Henri Giraud champagne-finished, 50 year old single malt to mark its Master Distiller Richard Paterson’s 50th year in the whisky industry. As the creative force behind some of the most iconic and innovative releases in the world, Richard Paterson’s passion, expertise […]
KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years. The fast-food brand is also reviewing part of its consumer PR business, currently held by Freuds. A shortlist of potential agencies is currently being drawn up with the assistance of AAR with the results of both reviews […]
The beginning of the year is time to reset, start anew and obviously, get ready for the Super Bowl in February! While everyone is debating about what team will reign victorious in 2017, Johnsonville is focusing on making its sausage the most snacked-on snack at Big Game parties. To do so, they couldn’t just push out […]
Two American icons are converging as Jim Beam Bourbon and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017. In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The […]
McDonald’s Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal. A dozen of the fast-food chain’s most popular sandwiches will battle it out to become “the number one burger in Japan.” The 12 items will be divided into […]
One of the world’s most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to “think ahead in a fearless manner”. Dana Anderson explained that this attitude was essential, given the pace […]
In South Korea, Burger King is tempting commuters to think of its flame-grilled burgers with a clever optical illusion on subway cars. The brand wrapped an entire train with the posters, which make it look as if the burgers are grilling on the cars’ existing luggage shelves and the passengers are underneath the grill. The […]
Impact BBDO Dubai has teamed up with production company Good People to launch this rib-tickling new spot for Snickers. The story tells of Dani, a plucky average guy who travels back through time to prevent himself from making a hungry mistake – by giving himself the right Snickers bar needed to avert his unfortunate future. The […]