Premier Foods has revealed the new packaging design for the UK’s number one brand in Asian cuisine – Sharwoods – hitting the shelves this month in the UK and internationally. The vibrant design has been developed by award-winning branding consultancy, Coley Porter Bell. Charged with increasing stand-out and helping consumers engage with the brand better, […]
Leo Burnett London’s Christmas campaign for McDonald’s UK focuses on the good times that can be had by excited families, weary shoppers, and those seeking a pre- or post- night out fuel stop, at its many branches up and down high streets across the country. Its newly created 90-second festive film, entitled ‘Juliette the Doll’, […]
Christmas cooks and bakers rejoice: for the first time in their history, Lurpak have shaken up their iconic packaging to spread the festive cheer this holiday season. On shelves now, the butter giant put their trust in Wieden+Kennedy London to make the bold change from their familiar packaging to remind cooks everywhere that “Christmas Deserves […]
Recently Corona teamed with Leo Burnett Mexico to release a new campaign called “The Wall”, which has since gone viral with nearly 5 million shares on Facebook, over 3 million views on YouTube and Twitter and thousands of positive comments on a highly controversial topic where the rhetoric is normally negative. As the campaign continues to go viral, its positive impact has […]
Grey London has released their first campaign for iconic British brand Birds Eye, and the first for its peas range in five years. Cinematic and emotive, the premise is simple: to highlight the amount of love and care that goes into growing every single little pea. The launch of this film forms part of Birds […]
McDonald’s is shaking up all 14,000 of its American restaurants with a faster food service that will allow customers to order their burgers, shakes and fries from a digital touch-screen instead of queuing for service. After the order is processed, food will be delivered to the consumer’s table. The shake-up was ordered by chief executive […]
As the icon of victory, Maison Mumm announced a brand new sponsorship deal with international freestyle skiing star Kevin Rolland. A 9-time medalist with 5 golds at the X Games and Olympic Bronze medalist at Sochi in 2014, Rolland embodies the House’s motto of Dare, Win, Celebrate and personifies pushing the limits. This new partnership will […]
‘SMITHS’ of Smithfield has opened its new Cannon Street restaurant and bar to the public on 21st November. Bookings are already being taken for the 200 cover bar and restaurant, while event planners are being encouraged to enquire about exclusive hire of this exciting new venue. To celebrate the launch of the new restaurant and […]
December 7th sees the return of Most Contagious, which is the acclaimed year-end event staged by Contagious in London. It makes sense of the most important trends in marketing, technology and consumer culture from the past year and analyses what impact these ideas will have on the immediate future for brands and agencies. The event includes […]
Creative agency Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team […]