NESCAFÉ Original has kicked off the launch of a new brand campaign ‘Leave like a Legend’ with a playful TV spot entitled ‘Swooshy Man’. The campaign aims to engage a younger generation of coffee lovers and continues to celebrate NESCAFÉ Original as the UK’s biggest and favourite coffee brand. The idea dramatises the feeling NESCAFÉ Original’s new ‘double filtered, fuller flavour’ provides. […]
Following a 13-year hibernation, Hofmeister has returned with a brand new product, look and taste. Hofmeister is now an authentic Helles lager, made in Bavaria from the finest locally sourced ingredients. This commitment to traditional Bavarian brewing means that Hofmeister complies with the 500 year old German Beer Purity Law, the ‘Reinheitsgebot’. This law, adopted […]
Beverage brand Guaraná Antarctica teamed with creative agency F/Nazca Saatchi & Saatchi to launch the Wara’ná Book. The homemade book captures the 95-year history of the Ambev owned soft drink. The limited edition book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also […]
Dear Coca Cola, Congratulations on your PlantBottle™. You developed it in 2009, and it’s a fantastic step forward. We applaud the fact that it substitutes 30% of its fossil-based resources with sugarcane. We also applaud that you have licensed the technology to Ford for their interiors their Ford Fusion and Heinz for their ketchup bottles. PlantBottle™ […]
OXO is coming back to British TV screens with two heart-warmingly entertaining ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, famous for reflecting contemporary family life, the ads introduce a whole new family – mum, dad, three children and their beloved […]
72andSunny launched a 2:30 profile of Los Angeles fashion designer Shezi for Coors Light, entitled “Shezi, Fashion Designer.” The spot opens with the line “Challenges are opportunities to reach new heights,” before documenting Shezi’s battle with cancer just as he was about to launch his own clothing line. “I ended up losing almost everything I […]
Breakfast cereal brand Jordans reveals the new packaging design for its iconic Granola range. Hitting the shelves this month, the original British Granola manufacturer tasked award-winning branding consultancy Coley Porter Bell to develop the new look. Charged with bringing to life the brand’s proposition, Coley Porter Bell implemented its proprietary Visual Planning approach. Jordans wanted […]
Buchanan’s announced the launch of a new, national marketing campaign in the US – Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered October 9. Buchanan’s believes […]
Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]
Coca-Cola South Pacific has announced the launch of a new campaign which demonstrates Coca-Cola’s ongoing commitment to providing Australians with more choice when selecting the perfect size refreshment to suit their lifestyle and occasion. The campaign forms part of Coca-Cola’s strategy to make it easier for consumers to choose the drinks that make the most […]