Snickers is stepping back in the ring with WWE’s signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year. The partnership—with Snickers returning as the “exclusive presenting partner” of the event attended by more than 101,000 people—will continue Snickers’ long-running “You’re Not You When You’re Hungry” campaign, this time with a new […]
Long before anyone knew what a CrossFit box was and leggings became an essential item of designer wear, noodles were just noodles. But things have moved on since then, the Paleo Diet has taken the world by storm, NutriBullets adorn shop shelves and ‘normal’ noodles sit next to Udon noodles, curried noodles and low carb […]
Cue the velvet ropes and flashbulbs: United Airlines unveiled its newest United Club, the jewel in the airline’s $573 million project to refresh nearly all of its customer-facing spaces in Terminal 7 and Concourse 8 at Los Angeles International Airport (LAX). At more than 20,000 square feet, the LAX United Club is one of the […]
Maison Mumm announced the special appointment of Usain Bolt, one of the world’s most daring and decorated athletes, as its newest CEO. After months of speculation regarding his next move after his victories in Rio, Mr. Bolt gave a special statement that he will take on one of the biggest challenges of his career as […]
Domino’s Pizza has garnered a reputation for its innovative approach to new delivery methods having tried everything from drones to autonomous bots and now the pizza giant is adding a festive spin to its marketing with the help of reindeer. In Japan’s northernmost island of Hokkaido, reindeer are being tasked with carrying out Domino’s deliveries […]
Integrated branding agency Ragged Edge has developed a bold brand and visual identity for Hipchips, London’s first gourmet crisps restaurant, which launched in Soho this month. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency then brought the brand to life through packaging and signage, helping the trailblazing […]
hungryhouse.co.uk, the online food ordering platform has revealed some of the UK’s most surprising takeaway habits. Whether you opt to use chopsticks over a fork, remove the gherkin from your burger or think it is socially acceptable to launch your Instagram app before tucking in for your first bite – hungryhouse has the answers on […]
Cadbury has officially kicked off its Christmas campaign with the launch of a new TVC via Saatchi & Saatchi, Sydney, and is bringing the campaign to life with a multi-platform approach; through a series of experiences, supported by PR, content and social, delivering joy across Australia, with a new joy delivery every week for five […]
Domino Pizza’s broad ranging marketing activities have helped the company strengthen its position in the increasingly competitive UK fast food delivery market with strong annual results that will facilitate the opening of an additional 400 new stores. As part of its strategy to hold off competition from the likes of Deliveroo and UberEats, Domino’s recently […]
Chocolate liqueur brand Baileys is inviting consumers to indulge this Christmas via a £3.6m advertising campaign titled ‘Don’t Mind If I Baileys’. Reaching the UK market following an earlier European launch the promotion will reach out through TV, digital and social media activity which seeks to reinforce perceptions of the sugary tipple as an ‘indulgence’. […]