The deal, which covers the club’s 2016/17 season, includes a range of high impact marketing initiatives including LED pitch side banner advertising, player and fan engagement and a raft of joint on and off-line marketing activities throughout the year.
Jag Singh, marketing manager for NRICH said: “We’re very excited about our partnership with QPR. The club has a fantastic heritage and a huge fan base which we are aiming to speak to about the benefits of NRICH.
“NRICH is targeted at consumers who live an active lifestyle. This includes everyone from professional footballers and sports enthusiasts – to electricians, builders and office workers who are looking for a delicious and nutritious boost to keep them going. We’re looking forward to working closely with the club and developing a strong, long-term relationship with its players and fans.”
Commercial Director from QPR, Euan Inglis said: “We are delighted to enter into this agreement with NRICH. Their products are very highly regarded, so adding NRICH to our roster of new partners this season was an easy decision.”
This latest partnership comes hot on the heels of NRICH’s announcement that it is continuing its partnership with Leyton Orient Football Club. The brand has also revamped its website and is continuing the momentum it is gaining to reach out to a much wider national audience with its brand and product credentials.