Mount Franklin has just released a new summer campaign, focusing on favourite summer moments Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone – this time having […]
MorningStar Farms, a leader in plant-based food innovation for over 40 years and the world’s largest producer of frozen meat alternatives, announced the release of five new, 100% vegetarian heat-and-eat veggie bowls. The line of delicious, easy-to-prepare meals are bursting with bold flavours and offer a unique twist on classic favourites, sure to satisfy a […]
Coca-Cola North America is brewing up a multi-brand strategy to compete more aggressively in the piping-hot cold coffee category. Early 2017, the company will roll out a range of diverse yet complementary ready-to-drink (RTD) coffee offerings. Gold Peak, a billion-dollar iced tea brand in the U.S., will introduce two flavours of both cold-brew coffees (Salted […]
Kallø, the organic food brand, has launched its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The activity aims to drive trial and awareness of the brand in the UK, encouraging consumers to cook with Kallø during its key winter and spring months. The activity, which targets food lovers, will run for […]
HelloFresh, the global leading provider of fresh food at home, has launched a new campaign breathing fresh life into the often-underused medium of radio advertising. The World’s Fastest Recipes campaign, created by XXS Amsterdam, launched in the Netherlands on Monday October 17th. It uses smartphone technology to share recipe inspiration with a wide audience – […]
Oakheart Genuine Spiced Rum has “benched the Captain” again as a result of a US national blind taste test that found it to be the best tasting spiced rum compared to Captain Morgan Original Spiced Rum among consumers ages 21-34. The test was administered by the independent, third party research company, Radius Global Market Research. […]
The highly anticipated Age of Discovery, a specially created, barrel aged cocktail is now available as an exclusive serve or by the bottle at The Savoy’s Beaufort Bar. Having travelled the globe on board Cunard’s flagship Queen Mary 2, the cocktail has now returned to The Savoy, a Fairmont Managed Hotel, where it was mixed, […]
The team behind Voodoo Ray’s and Dalston Superstore are excited to announce the launch of a new late-night drinking spot, Ray’s Bar, offering incredible cocktails and a roster of vinyl DJs, due to open in Dalston late October 2016. Ray’s Bar will provide a haven from the hustle and bustle of Kingsland High Street, where […]
When drinks entrepreneur Guy Woodall began brainstorming the concept for No More Tea Bags back in 2014 little did he imagine the media storm that would erupt when the brand finally launched last month, causing one of the biggest food and drink PR frenzies of 2016. From national newspapers (including The Daily Mail, Daily Mirror […]
Brandimage, a leading global consultancy of brand equity architects and designers, is proud to announce that following the sensational release of The Macallan’s 1824 Masters Series, Brandimage now brings to life the first edition of the global relaunch of The Macallan domestic portfolio: the Double Cask. The creative challenge was to express all the iconic […]