Bacardí rum introduces “We Are the Night,” an integrated, global campaign that revels in the distinctive night personas that come to life under the cover of darkness; daytime conventions are shed, under the notion that while some “carpe diem,” others “carpe noctem.” The campaign launches with a 30-second TV spot that features a cast of […]
“Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos, a new documentary film from Johnnie Walker Storyline. This time 12 months ago, Stratis’ life […]
Founded in 1987 and now present in more than 70 countries worldwide, Activia yoghurt is one of the French multi-national food company’s crown jewels – with more than 300 pots sold every second. In order to stay ahead of the market and further strengthen and premiumise the brand’s core digestive health proposition, FutureBrand was asked […]
A long-time favourite recipe in Belgium and a small batch ale originally brewed as a holiday gift for a lucky few outside of the Open Gate Brewery led to the two latest Guinness & Co. releases from The Brewers Project: Guinness Antwerpen Stout and Guinness Rye Pale Ale. For a limited time, the two new […]
Pizza Hut, which serves and delivers more pizzas than any other pizza restaurant company in the world, has announced the addition of Helen Vaid as Chief Customer Officer, a newly-created executive position as part of the company’s leadership team. In this role, Vaid will oversee the transformation of the Pizza Hut in-restaurant and digital customer […]
Cuisson has brought its Michelin-trained chefs and innovative cooking techniques to Borough Market for the newest POPdown, an Asian inspired interactive pop-up restaurant and dining experience running until January 2017. Taking over two stunning floors on the corner of Cathedral Street, overlooking the hustle and bustle of London’s most exciting food market, Cuisson’s POPdown will […]
Following successful sales through Holland & Barrett, Amazon, Ocado and independent health stores, Buko Foods Ltd are excited to announce the launch of three new flavours, joining their existing range of organic coconut jams. Made with just two natural organic ingredients, coconut nectar and coconut milk (with the addition of either sea salt or cacao), […]
Graphic Bar in Soho is proud to announce the return of The Graphic Gin Off which commenced on 18th April 2016. For this interactive series, the gin enthusiasts at Graphic will be inviting sixteen of the most exciting gin brands to compete in the ultimate juniper-infused battle of the bottles. The tournament will offer a […]
Strategic brand and packaging design agency Bulletproof has created the branding and packaging design for Warburtons Protein, an exciting new range from the UK’s largest bakery brand. The agency was appointed to the project by Warburtons’ innovation team in April this year. Launched to meet the growing trend of high protein products and appeal to […]
The popcorn segment has grown by an incredible 170% in the past five years to the end of 2015 and PepsiCo, is set to give retailers further opportunity to capitalise on the growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using an innovative ‘wet popping’ method, the new range […]