Heinz Wattie’s has launched a fully integrated TTL campaign via The Business, for Wattie’s Baked Beans and Spaghetti. Shelley Smith, group marketing manager for Wattie’s Quick Serve Meals said: “Wattie’s Baked Beans and Spaghetti are iconic products that Kiwis have an emotional connection with. We wanted to celebrate and remind people why they’re not just […]
As they turned ten years old, Little Dish looked to set a new standard of health for the children’s chilled meals category with its new range of pots and pies. They called upon Design Agency Pearlfisher to develop a vision, voice and series of packaging structures that would bring the nutritional credentials of the new meals to […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
In 2015 Dolmio, via agency Clemenger BBDO Sydney, captured the attention of frustrated parents worldwide with the unveiling of the ‘Pepper-Hacker’ – a pepper cracker that not only cracked pepper but also shut down TVs, wiped out WiFi and disabled mobile devices. With 100 million views across Facebook and YouTube, the film sparked worldwide conversation […]
Without question point-of-view food videos are the fastest growing trend in social media, and only 8 weeks after launch new channel BOSH! has nailed the ‘magic-hands’ formula to earn 50 million video views, quarter of a million subscribers and its first brand partnership, with Pret A Manger. BOSH! is a how-to-cook channel which creates exciting […]
From the people who brought you 2015’s viral hit and the chocolate industry’s ickiest faces now comes the sequel. A true glimpse into children’s psyche and what makes them tick – hint it’s not strong Bitter Dark Splendid Chocolate. There is no way around it; some things (not many) still belong exclusively to the realm […]
For the past 30 years, Pedigree has been Thailand’s No.1 dog food. While other brands communicate with people based on benefits of their products. Pedigree aimed to shift the communication message to another level in a more touching, insightful approach. In Thailand, it is a norm for Thai dog owners, especially for women, to perceive […]
Picture this: Three years from now, you open the fridge and unwrap a package of string cheese. You eat it. It tastes better, somehow, than the ones you ate as a kid. Then you eat the packaging. And your body thanks you for it. That’s the near-future envisioned by researchers at the US Department of […]
Just as new records have been set in the 2016 Olympic games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing […]
Artwork by University of Leicester researchers is to be featured in a new exhibition exploring gender relations in night life drinking spaces. The piece of art, in the form of a beer label, will be on display as part of the Liverpool Biennial art festival in an exhibition called ‘Gender Dilemmas: Negotiating Femininity and Masculinity […]