Dunkin’ Donuts released a new “Runnin’ On a Cold Brew” music video from New York Giants Superstar Odell Beckham Junior. The video (above) also features music producer and recording artist, KOVAS and takes place in the heart of New York City.
Dunkin’ Donuts Cold Brew is prepared by steeping a special blend of coffee in cold water over an extended period of time to extract a uniquely distinctive flavour from the beans. The longer brewing process provides a rich, smooth coffee with an inherently sweeter flavour reminiscent of dark chocolate. Cold Brew offers another exciting choice for those who prefer their coffee cold, along with the brand’s signature iced coffee.
“Runnin’ On a Cold Brew” features a catchy song performed by Odell and KOVAS, showcasing their unique musical stylings inspired by New York City and Dunkin’ Donuts Cold Brew. Fans can also view the longer “Art of the Craft” video (below) which provides guests entertaining behind-the-scenes footage from the shoot.
According to Tom Manchester, Vice President Field Marketing for Dunkin’ Brands, “To spotlight one of our most game changing beverages to date, we thought who better to partner with than Odell Beckham Junior. Known for his incredible play making abilities, we also wanted to spotlight his musical talents, which may be less well-known, and create something exciting and memorable for fans of both Dunkin’ Donuts and Odell.”
For 66 years, Dunkin’ Donuts has been serving guests high-quality coffee and with the addition of Dunkin’s new Cold Brew coffee, hand crafted daily at restaurants in small batches, guests can enjoy a smooth new coffee option. The introduction of Cold Brew is the latest in a series of extensions to the brand’s coffee and espresso offerings.
Source: Dunkin’ Donuts