Porridge brand Quaker Oats, is launching a new TV campaign to support the introduction of its Super Goodness range. Airing for the first time on 19 September and running for five weeks, the advert highlights the nutritional benefits of the new Super Fruits sub-range. The 20 second commercial opens with an image of Quaker Oats […]
Martell, one of the oldest of the great cognac houses, reveals Martell Blue Swift, an Eau de Vie de Vin made of 100% Cognac VSOP finished in Kentucky Bourbon casks. This newest product innovation was inspired by Martell’s rich and storied history with America. By 1783, Martell was the first to ship its cognac barrels […]
Doritos’ bold flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In a twist to previous mechanics, shoppers were invited to eliminate their least favourite of the flavours, and in a close fought battle, Doritos B (Ultimate Cheeseburger) lost out to the more popular Doritos A (Sizzling Salsa). To […]
From 16th – 25th September, spanning the duration of both London Fashion Week and London Design Festival, L’Eden by Perrier-Jouët is celebrating the creative effervescence of two of the biggest cultural weeks, with an enchanting installation from leading Parisian designer Noé Duchaufour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr. Found at 147 […]
Birds Eye has made a departure from its 10-year Masterbrand strategy with the introduction of new packaging designs for its Simply Breaded and Harry Ramsden’s ranges. The reinvigoration of the brand was conceived and executed by brand design consultancy Brandon, who was tasked with drawing the consumer back to the brand as own-label supermarket branding […]
Pizza Hut has launched a loyalty app offering rewards for consumers based on the frequency of their visits to the company’s restaurants. Amaze, the digital agency which Pizza Hut worked with on the app, claims it is the first loyalty and reward app to be launched by a casual dining restaurant in the UK. In phase […]
CherryCherry London has unveiled their latest commercial for Lucozade with Grey London and Academy films. Acclaimed director Wally Pfister brings the old Thamesmead estate to life in the energetic new ad. Pfister said: “The VFX work for the Lucozade commercial was always going to be a major challenge to pull off in the amount of […]
Right or wrong, excess sugar intakes are being frowned upon by health experts, due to the association of high ‘free’ sugars with poor dietary quality, obesity and increased risk of non-communicable diseases – heart disease, cancers, diabetes, asthma and dental diseases being the most prevalent globally! Free sugars include monosaccharides and disaccharides added to foods […]
In 2013, Heineken scored a couple of FAB Awards with “The Candidate,” an internship contest that generated over 1,700 global entries. Now, the brand is back to recruiting with “Go Places,” led by a video (above) inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram […]
Domino’s Pizza is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning September 15, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house team that brought US customers zero-click ordering, as well as […]