MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have co-created a content series called ‘Take an Extra Bite out of Life” featuring food and […]

No Added Sugar Innovation From Yazoo Brand In Flavoured Milk Drinks

No Added Sugar Innovation From Yazoo Brand In Flavoured Milk Drinks

YAZOO, the No.1 flavoured milk drinks brand from FrieslandCampina, is introducing a ground-breaking No Added Sugar milk drink. After more than two years in development, new YAZOO No Added Sugar is expected to generate in excess of £7million incremental sales to the milk drinks category in its first year.   Available to wholesalers and convenience […]

Zia Lucia’s Pink Pizza for Breast Cancer Awareness Month

Zia Lucia’s Pink Pizza for Breast Cancer Awareness Month

Islington based pizzeria, Zia Lucia, are renowned for their experimental pizza doughs, and now to show their respect for Breast Cancer Awareness month happening in October, Zia Lucia will be swapping their traditional dough option to a pink one, with a percentage of all proceeds going to charity.  Zia Lucia’s beetroot infused pizza dough will be available throughout the […]

ButterflyCannon Create Exciting New Range of On-Trade Tools for Absolut Vodka

ButterflyCannon Create Exciting New Range of On-Trade Tools for Absolut Vodka

Absolut Vodka is a world-renowned global brand, with an iconic bottle and defined off-trade aesthetic. However their presence in the on-trade did not share the same consistent look and feel across all markets and they needed to re-establish Absolut as an exciting night time brand. So Absolut came to ButterflyCannon with the challenge of re-evaluating […]

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

Yorica! is a new brand of deliciously natural, healthy and “free-from” treats, including ice creams, shakes and frozen yoghurts. Owners, Monde Capital, hired Mystery to develop the initial concept into a scalable F&B brand, a free-from alternative to ice cream, fro-yo and shakes. The brand has started with an initial retail site in London’s vibrant […]

Fairbanks Scales Highlights Quicksilver Series For Food Processing, Ready-To-Eat Applications

Fairbanks Scales Highlights Quicksilver Series For Food Processing, Ready-To-Eat Applications

Stainless steel scale provides accurate, reliable and sanitary weighing Fairbanks Scales Inc., a leader in weighing technology, highlights the benefits of its stainless steel bench scales for applications within the food and beverage industry. A wide variety of instrumentation, pillars and platforms is available, which all feature a wash down stainless steel design for easy […]

Bonin Bough departs Mondelez

Bonin Bough departs Mondelez

Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International, the company has confirmed. The fast-talking marketer will be hosting a CNBC ‘unscripted’ television show called Cleveland Hustles, which premieres next week in the US. Backed by LeBron James and Maverick Carter, the show will “give four aspiring local entrepreneurs the chance […]

Research cooperation between Bosch and Bühler

Research cooperation between Bosch and Bühler

Bühler and Bosch Connected Devices and Solutions agreed to expand their existing successful collaboration for increased innovation and market launches, further leveraging the opportunities of the Internet of Things. New products are expected for 2017. Bosch Connected Devices and Solutions and Bühler, two experts in the areas of the Internet of Things and food process […]

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]