Redshoe, specialists in brand design and trends for women, has unveiled the new identity and packaging design for Kirsty’s Kid’s Kitchen – the first ever UK launch of free from dairy, wheat and gluten chilled ready meals for kids aged 2-9. The branding and packaging brings a sense of fun to meal times while reassuring […]
Looking ahead to 2016, Mintel’s Global Food and Drink Analyst Jenny Zegler discusses the top food and drink trends set to impact global markets, including implications for both consumers and brands in the year ahead. Alternatives Everywhere “Veggie burgers and non-dairy milks have escaped the realm of substitutes primarily for people with dietary concerns and […]
For the first time since the brand’s inception more than eighty years ago, Stoli Vodka has revealed a completely re-designed bottle and packaging for the full range of Stolichnaya Premium Vodka products. The new bottle design features new elements that contemporize the brand for the millennial audience, while remaining true to Stoli’s longstanding heritage as […]
Kraft Heinz is tapping into the Star Wars craze with a marketing push that is set to be the biggest effort yet for a special shape of its iconic macaroni and cheese. Kraft debuted Star Wars-shaped macaroni and cheese in January. Now, starting Oct. 19, it is putting a spotlight on its Star Wars product, […]
Leading cask ale brand Greene King IPA has launched To The Pub – a heartwarming and authentic advertising campaign that celebrates that great British institution, the pub. The film series comprises 50 pubs and 50 stories as seen through the lens of those who know the pub best – the landlords and their locals. Pubs […]
Oprah Winfrey and Weight Watchers International have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company’s mission to prioritize overall health and wellness. As a part of this long-term […]
Known for its inventive flavour portfolio, Smirnoff Electric spirits are unlike anything the brand has ever created. Perfect for the chilled shot occasion, a typically high energy part of the night, Smirnoff Electric spirits are designed to bring people together and give everyone’s taste buds a jolt with four intense flavours – Berry, Apple, Mandarin […]
Lucky Charms’ latest marketing stunt sees the cereal maker leveraging its iconic, rainbow-colored marshmallows. The brand has created marshmallow-only boxes of its cereal, but there’s a catch – there’s only 10 of them. Fans who want one have to share a photo of themselves holding an imaginary box of Lucky Charms on Facebook, Twitter or […]
These days, over 300,000 people are turning to YouTube each month for ideas, inspiration and tips on baking. So, it’s only natural that one of America’s best known and most trusted baking brands, Nestlé Toll House, is launching its first online baking series this fall, on a platform that has become, now more than ever, […]
The Beer Bakery, a week long pop up, will open its doors on Tuesday 27th October to serve up a never tasted before, limited edition range of beer breads inspired by, and created using ingredients found in some of the world’s most popular beers, including Stella Artois, Budweiser, Leffe, Becks Vier, Hoegaarden and Corona. These […]