Molson Coors, one of the UK’s biggest brewers, has today announced the first on-trade elements of Grolsch’s new multi-faceted campaign “Unconventional by Tradition since 1615.” A new, limited edition font and glassware will be available to customers in the on-trade this month. The “Unconventional by Tradition since 1615” campaign heroes the brand’s essence of originality […]
On the eve of the tournament, Carlsberg’s quest to make Uefa Euro 2016 a ‘tournament for the people’ continued as they rewarded fans willing go above and beyond to show their love for the game with tickets to the Final. As the official Beer of Uefa Euro 2016, Carlsberg teamed up with former France defender […]
There is a saying in England that goes ‘Yesterday’s news is tomorrow’s fish and chip paper’. Indeed, wrapping produce in paper used to be common practice in fish markets across Europe. Perhaps the creatives at Serviceplan Group had this old adage in mind when they created their brilliant new campaign “The Daily Catch”, for wholesale […]
Online food ordering platform hungryhouse.co.uk reveals that choosing to smother your chips in curry sauce or religiously order cod over a battered sausage can actually determine where in Britain you are from. Research from a recent hungryhouse survey reveals that despite being the UK’s favourite dish, ordering habits vary from place to place in the […]
Subway has unveiled a new brand platform, called ‘Keep Discovering’, to promote the various flavours and combinations that it offers. The campaign by McCann London, comprises TV activity supported by a cross channel campaign. The TV and cinema executions play on the tension when the moment to order your Sub arrives in a humorous, yet […]
Following the announcement of Asda and James Martin’s collaboration in April, Coronation Street viewers will get their first taste of the partnership on June 8. Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of […]
Burger restaurants must evolve and innovate to survive as category grows increasingly crowded
When Gourmet Burger Kitchen first entered the market in 2001, there weren’t any restaurants doing burgers particularly well in the UK, despite how popular the category was. Fast forward to 2016 and a whole raft of competitors have entered the fray, with Meat Liquor, Shake Shack and Patty and Bun all offering their own take […]
Uber has resorted to underhand tactics to bolster its nascent UberEats food delivery business, by ordering food from rival app Take Eat Easy in a bid to lure its cyclists across to the Uber fold. Several Take Eat Easy cyclists approached Business Insider to report that they had dropped off food at Uber’s Aldgate HQ […]
To promote its $4 Real Deal, Carl’s Jr. and 72andSunny have recruited rapper and notoriously value-conscious Lil Dicky. In the 30-second spot, Lil Dicky emphasizes how affordable the $4 Real Deal is by parodying the lavish spending in rap videos while enjoying the combo meal. Between leaf-blowing money, caressing piggy banks and lying in a bath […]
Anheuser-Busch and Starbucks announced that they are working together to produce, bottle, distribute and market the first Teavana Ready-to-Drink (RTD) tea in the US, with an anticipated product launch in the first half of 2017. Premium RTD tea is the fastest-growing segment in the RTD tea category, which grew at 16 percent CAGR over the […]