London’s bustling Covent Garden district has always been a place of connection and contrasts – where past meets present, design meets culture, and fashion meets entertainment. The new Starbucks store at Upper St. Martin’s Lane brings together these worlds, promoting interaction between Starbucks partners and customers. “The store is a platform of connection,” said Ad […]
Italian restaurant chain Zizzi is enjoying the benefits of a campaign that combines mobile, social and gamification after seeing consumer email click throughs increase three fold. As part of Zizzi’s wider three-year ‘Zizzi Tackles Cancer’ campaign to raise £1m for Cancer Research UK, the gaming push launched on 1 September and uses technology from 3radical […]
Burger King has announced it is rolling out its new breakfast menu nationwide in the UK. This new menu features a range of delicious breakfast options including Croissan’wiches and English Muffins; with plenty of satisfying options available. Guests who choose a meal will also enjoy a serving of regular mini hash browns. New on the […]
PepsiCo continues to drive culinary, equipment and design innovation — now literally across the US — with the launch of PepsiCo NSPIRE, a new innovation kitchen on wheels that hits the road this month. As PepsiCo NSPIRE stops around the country, consumers will be able to enjoy unique culinary recipes created by the company’s premier […]
Redshoe, specialists in brand design and trends for women, has unveiled the new identity and packaging design for Kirsty’s Kid’s Kitchen – the first ever UK launch of free from dairy, wheat and gluten chilled ready meals for kids aged 2-9. The branding and packaging brings a sense of fun to meal times while reassuring […]
Looking ahead to 2016, Mintel’s Global Food and Drink Analyst Jenny Zegler discusses the top food and drink trends set to impact global markets, including implications for both consumers and brands in the year ahead. Alternatives Everywhere “Veggie burgers and non-dairy milks have escaped the realm of substitutes primarily for people with dietary concerns and […]
For the first time since the brand’s inception more than eighty years ago, Stoli Vodka has revealed a completely re-designed bottle and packaging for the full range of Stolichnaya Premium Vodka products. The new bottle design features new elements that contemporize the brand for the millennial audience, while remaining true to Stoli’s longstanding heritage as […]
Kraft Heinz is tapping into the Star Wars craze with a marketing push that is set to be the biggest effort yet for a special shape of its iconic macaroni and cheese. Kraft debuted Star Wars-shaped macaroni and cheese in January. Now, starting Oct. 19, it is putting a spotlight on its Star Wars product, […]
Leading cask ale brand Greene King IPA has launched To The Pub – a heartwarming and authentic advertising campaign that celebrates that great British institution, the pub. The film series comprises 50 pubs and 50 stories as seen through the lens of those who know the pub best – the landlords and their locals. Pubs […]
Oprah Winfrey and Weight Watchers International have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company’s mission to prioritize overall health and wellness. As a part of this long-term […]