Snickers has teamed up with 7-Eleven for an interactive campaign which sees prices of the brand’s flagship chocolate bar lower when the internet gets angry. Literally feeding on the rage of Twitter users, the confectionery maker has teamed up with the Melbourne Institute of Technology to create the ‘Hungerithm’ algorithm; which tracks the mood of […]
Kopparberg, the leading Swedish fruit cider, is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavyweight marketing campaign, which features a multichannel programme of activity across press, experiential, social media, digital and outdoor. Kopparberg kicked off the campaign earlier this month with the launch of multiple advertising slots across […]
Hoar Cross Hall Spa and Resort will host its first-ever Father’s Day lunch on Sunday, 19th of June 2016. Families can enjoy Sally Bee’s specially created set 3-course lunch menu. The event kick starts Hoar Cross Hall’s ‘Summer of Fun’ with further activities to be announced over the next few months. For the first time […]
Carlsberg is putting pubs at the heart of its Official Beer sponsorship of UEFA EURO 2016 and the England team, with just three weeks to go until the tournament kicks off on 10 June. The brewer has created two pub-focused activations to get the nation excited about the tournament and to support pubs and bars, […]
Fresh from revealing its contemporary new packaging Spice Drops, the unique range of concentrated extracts of herbs and spices is adding two new citrus varieties to the collection – Orange Spice Drops and Lemon Spice Drops. Both are made from fresh fruits grown and pressed in India and have been developed in response to demand […]
Celebrating one of the most thrilling elements of the world’s biggest sport, Pepsi MAX launches “Volley 360” – an unexpected take on the genius of the football volley. Pepsi MAX has assembled a diverse mix of athletes to put an original stamp on the move for a truly genius feat that will excite and amaze football […]
Coffee culture has always romanced the origin of the bean, the roasting method and the proper pour-over technique. But Organic Valley dairy farmer Gerrit van Tol recently set out to prove to New Yorkers that the secret to a great cup of coffee is actually his pasture-raised cows. “We live in a world where the […]
Drinks brand Angostura has introduced a redesign across its range of rum to better align with its well-known bitters drink. The range, redesigned by Good, now features two bottle shapes – a taller bottle for the standard range of Angostura 5 Year Old and Reserva three-year aged white rum – and a brand new bottle […]
Three ultimate masterpieces featuring a rare blend of Louis XIII, designed by Hermès, Puiforcat and Saint-Louis will be sold at auction by Sotheby’s, as of September 2016, with all proceeds benefiting The Film Foundation‘s cinematic heritage preservation efforts, founded by Martin Scorsese. To pay tribute to his heritage of adventure and discovery, Louis XIII cognac, one […]
Singapore’s largest supermarket chain, NTUC FairPrice, has launched its latest campaign to introduce its new brand tagline – ‘Here to make lives better’. Working with TBWA\Singapore, the co-operative of the National Trades Union Congress (NTUC) aims to convey its social mission of improving the lives of its customers, employees, and the overall community. The new […]