Coca-Cola has finally unveiled its year long efforts to come up with a new packaging and branding, which will unify its drinks under a “One Brand” concept. The brand identity consists of a ‘Red Disc’ visual element. Vice president of global design, James Sommervielle explained, “Originally, [the Red Disc] was first painted on advertising in […]
Sparkling Ice, part of the Talking Rain Beverage Company portfolio, is pleased to announce its launch of Sparkling Ice essence of sparkling water. The new collection is free of sweeteners, contains zero calories, no artificial colours or preservatives, and delivers a refreshing essence of natural flavours. The new product line, developed in response to consumer […]
Belvoir Fruit Farms is launching a new range of functional drinks, Belvoir Botanicals that draw inspiration from natural botanical plants that have been used for centuries for their perceived health benefits, with added vitamins to boost their efficacy. Belvoir Botanicals were developed after extensive research and help from award winning dietitian, and nutritionist, Dr Carrie […]
Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]
Inspired by a true story, Everest Brand Solutions‘ latest campaign revolves around Parle’s quest for the perfect Marie recipe. Parle has a great tradition of taste, nutrition and quality. The brand has grown from strength to strength by concentrating on consumer tastes and preferences, ever since its inception. Based on the consumer insight that there […]
Coffee shops, it seems no UK high-street is complete without one, and proving consumers passion for espressos, lattes and cappuccinos, new research from Mintel reveals that this year coffee shop sales are set to reach a record new high as the market tops £3 billion. Indeed, the UK coffee shop market is in rude health, […]
hungryhouse.co.uk has become the first online food ordering platform in the UK to be fully integrated with the UK’s leading cashback site Quidco, enabled by mobile commerce startup Button Technology. The online food ordering platform will now be featured on Quidco, showing the option to link directly through to hungryhouse with the touch of a […]
Nutritionally balanced milk drink NRICH is continuing to ramp-up its 2016 awareness campaign with the announcement of a partnership with London’s Leyton Orient Football Club (LOFC). NRICH’s partnership with LOFC includes NRICH for the team’s players, pitch side banner advertising and on-going on and offline marketing activities throughout the year. In addition, the club is […]
The latest Gatorade advert from TBWA\Chiat\Day LA – The Best Fuel The Best – explores the competitive nature of professional football. The ad features South America’s finest, as Argentina’s Lionel Messi (Barcelona), Chile’s Alexis Sanchez (Arsenal) and Brazil’s Hernanes (Juventus) and Philippe Coutinho (Liverpool) are driven to push themselves to new heights on the pitch through a determination to outdo […]
Skippy peanut butter is Americas’ number one choice for peanut butter enthusiasts, fanatics, fans and families. And now, it is ready to take the UK by storm to show peanut butter lovers what they’ve been missing. In 1933, Joseph Rosenfield had the idea to change the formula for peanut butter. He was tired of boring old peanut […]