Everyone is Irish on St. Patrick’s Day, and Hard Rock Cafe will celebrate the holiday with its new Guinness Irish Stout and Jameson Irish Whiskey infused-burger and beer duet. The Guinness & Jameson Bacon Cheeseburger, paired with a Guinness stout, will be available at cafe locations across the nation beginning Thursday, February 18 through Sunday, April 10, […]
Wanis International Foods has joined forces with one of the Caribbean’s biggest brewers, Carib Brewery Limited (CBL) to bring STAG Lager to the UK. Launched in Trinidad over thirty years ago, STAG will be exclusively distributed by one of the UK’s leading World Foods specialists, Wanis International Foods, and is available in a 275ml, stand-out […]
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
Pop-Tarts knows that the 2016 election will spotlight the issues that matter most, so they teamed up with tastemakers at Spoon University to uncover trends across the nation. From flavour favourites to the debate to toast or not, teens and young adults are ready to Pop the Vote. Pop-Tarts has long been tempting fans’ taste buds […]
McDonald’s recently launched a cheeky directional billboard in France that poked fun at Burger King’s inconvenient drive-thru locations. It looks like the latter isn’t going down without a fight though–and with humour. The fast food chain has teamed up with agency Buzzman to create this amusing spot in response to the Golden Arches. The message […]
McDonald’s Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. The price is about $4.10. The push is tied to the Swedish “Sportlov” recreational holiday, during […]
The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]
Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign. The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage. […]
McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range. The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the garment on but […]
Starbucks Coffee Company announced a partnership to open the first Starbucks store in Italy. Percassi, confirmed as Starbucks licensee in Italy, will own and operate Starbucks stores, with the first store opening in Milan in early 2017. February 29th’s announcement is especially significant for Starbucks Coffee Company chairman and CEO Howard Schultz. Thirty-three years ago, Schultz […]