Domino’s has bolstered its social-media presence by rolling out on messaging service Snapchat. The pizza-delivery brand will promote its tie-up for 24 hours as a Snapchat Story, with the platform carrying a short video ad created by agency Iris. The “dough to door” film charts the journey of a pizza-delivery driver who encounters an alien […]
Glenmorangie Legends is the brand’s exclusive Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging. Glenmorangie Tayne is the second expression to […]
hungryhouse.co.uk studied users’ ordering trends over the last 12 months revealing an increase in trendy cuisines such as Korean, Thai and Caribbean, as UK residents look to bring street food in to their living rooms. The online food ordering platform has found more and more customers each year are wanting to test their taste buds […]
Quorn has unveiled digital content campaign #FoodQuorn featuring well-known faces from cycling, swimming and hockey. Taking the lead from the brand’s above-the-line campaign starring Mo Farah, the digital push looks to engage with new audiences online as more healthy and active people look to replace meat once or twice a week. Shot wholly from above, […]
Got a cough this winter, or have a friend in need? Then get a dose or give a dose of either no-nonsense Tough Love with Halls Mentho-Lyptus cough drops, or cuddly-wuddly Soft Love with sweet new Halls Honey flavoured cough drops. This new online campaign, featuring Scrubs star John C. McGinley, was launched in early […]
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event in Paris, said the strategy extends the equity and […]
Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at more than 7,500 […]
Kraft Heinz are returning to the Super Bowl for the first time since 2014. The company released a blurry teaser picture and statement, without divulging much about its new campaign from David. “Kraft Heinz is returning to the Big Game with a new, 30-second television commercial for the Heinz brand – and this time, they’re bringing the […]
Stock cube maker Knorr has unveiled a new look and inked a sponsorship deal with Come Dine With Me as part of a £2.7m push to highlight the core values of the brand. TV idents will be shown during episodes of the popular Channel 4 show and the initiative will span digital, PR and in-store […]
Every can of Mtn Dew Kickstart fuses three awesome things – an energizing blast of Dew with real fruit juice and a kick of caffeine – and the brand introduced four new bold flavours to the lineup – Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange. “Since the brand’s introduction in 2013, Mtn Dew Kickstart has […]