Carrabba’s Italian Grill is launching a new marketing campaign to highlight its new approach to its menu, a fresh, contemporary take on Italian cuisine – adding 20 new items from shareable small plates to wood-fired appetizers and entrees. The marketing campaign, the first from Carrabba’s new agency, Fitzgerald & Co, aims to capture this new […]
Indian Motorcycle, America’s first motorcycle company, announced it has joined forces with the Jack Daniel Distillery to create the Limited Edition Jack Daniel’s Indian Chief Vintage motorcycle. The partnership brings together two of America’s most iconic brands that share a mutual commitment to independence, originality and American craftsmanship that dates back more than a century. […]
ALDI has launched the first major campaign push in Australia for its liquor range, via long-term partner BMF. The campaign uncovers ALDI’s best kept secret yet, its outstanding range of beer, cider, wine and spirits. The range surprisingly ticks all the boxes: low price, great quality and plenty of awards to prove it. Ali Tiling, […]
Belvoir Fruit Farms has added two new ‘Light’ varieties to their range; zingy Raspberry Lemonade Light and fragrant Elderflower & Rose Pressé Light, join the popular Elderflower Pressé Light on supermarket shelves from the end of January. The ‘Light’ range contains 30 per cent less sugar than the original versions of the drinks. People still […]
Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. Coley Porter Bell was tasked to create a design that communicates the message that the ‘Free From’ range is free from compromise. […]
KitKat, the Nestle confectionery brand, has launched a campaign showing the different ways people enjoy the chocolate. The ad, created by J. Walter Thompson London, shows a family in a 1950s setting enjoying their KitKat by stirring, dunking, snapping and nibbling. The campaign was created by Fernando Barbella, Pipo Virgos, Nathan Holley and Lawrence Parmenter. […]
Heineken has announced it is behind a mystery activation via Red Agency, targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open. Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a ‘mystery shopper’ […]
Snickers launched a sneak peek of their new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the teaser features a hungry Marilyn Monroe preparing to reprise her iconic “Happy Birthday” performance… although with a far less seductive voice. The teaser only hints […]
Happy Family, one of the fastest growing premium organic food brands founded and operated by moms, today launched a national, multi-faceted campaign titled This is Happy. The campaign shines a light on the many meanings of happiness, aims to dismiss the “right” way to parent and encourages parents to share their #ThisisHappy moments. This is Happy is a […]
As London Beer Lab establishes itself as a new challenger brand in the craft beer sector, global brand design consultancy, Elmwood, has created an innovative label identity for the open-source brewery. London Beer Lab joins a host of brands in Elmwood’s growing beer portfolio boasting global giants alongside microbreweries. The Brixton based brewery, known for […]