Earlier this year, Grolsch launched their global campaign “Celebrating 400 Years of Originality,” to mark the 400th anniversary of the premium Dutch lager brand. But, as with any good birthday, they didn’t want the celebrations to stop there. In the latest social activation campaign from VCCP Kin, Grolsch continues its theme of celebrating originality by […]
Despite technology keeping us connected to others, it’s often relegated to the virtual realm. Nescafe set out to show how a fresh cup of joe is the perfect way to connect people in the real world. The coffee maker took to the streets of Germany, which according to research it citied topped the list of […]
Hay Hampers are launching a brand new range of gourmet truffle based hampers at desirable prices to everyone. From artisan cheese to genuine Italian salami through award-winning sauces, all these products come direct from a family estate in Italy exclusive to Hay Hampers in the UK to create top class gift hampers. Highly revered in […]
Premier Foods will kick off a TV campaign featuring an animated dog made from cakes. It is the second campaign since it relaunched the Mr Kipling brand in September and is part of a major marketing drive. The 20-second ad, created by JWT, features a stack of Angel Slices shaped like a dog, complete with […]
Lidl has embarked on a blind taste advertising push to query the public on how its own-brand products perform against well-known named products. Following on from the #LidlSurprises campaign, the discount retailer will air a series of taste test ads on ITV from June 11. The slots, created by TBWA\London, will show real people display […]
On 18 June, Pizza Hut will debut its ‘Hot Dog Bites Pizza’ in 6,300 of its stores across the United States. The new item comprises 28 pigs-in-a-blanket, baked into the pizza crust, which customers can pull off and dip into French mustard. This move comes in an attempt to revive the chain’s sluggish sales since […]
It has been more than a century since Chivas Regal established itself as one of the world’s luxury whisky, and now the brand introduces a symbol of luxury for a new era – Chivas Regal The Icon. Born of craftsmanship… Icons aren’t made, they’re born. A blend of some of the rarest and oldest whiskies […]
Caulder Moore have created a promotional campaign themed ‘Dim Summer’ which will launch across Ping Pong’s chain of stylish Dim Sum restaurants in London from mid June 2015. Dim Summer takes its inspiration from the music festival scene which is a big part of an English summer and promotional collateral was designed around this theme. […]
Burger King has introduced a seasonal BBQ summer menu this year for the second time as it looks to drive footfall to restaurants through the season in the UK. The fast food giant has re-introduced the BBQ Jerk Tendercrisp, Crunchy BBQ Whopper and Spicy BBQ Steakhouse burger to its menu, as well as Nacho Cheese […]
Pernod Ricard’s Malibu brand is forging deeper ties with young social media influencers for an advertising campaign that will revive its seasonal competition promising to give fans the best summer ever. The campaign returns for the second year running and is pitched by the rum maker as being “even more inclusive” due to a larger […]