Ontario Craft Brewers, an association of 50+ Ontario craft brewers, has launched a branded content campaign to celebrate the ‘Real People behind the Real Beer.’ This campaign coincides with the sixth edition of Ontario Craft Beer Week, a week-long, province-wide festival celebrating the craft beer industry that was launched on June 11, 2015. OCB partnered […]
To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan Beer, Wunderman Taiwan transformed several drones into mechanical bees. These bee drones could take flight, and were dispatched to help deliver six-packs directly to consumers’ offices — a one-of-a-kind, online-to-offline experience that had never before been done in Taipei! In […]
Starbucks, the world’s biggest coffee chain, said it would close all 23 of its La Boulange retail locations by the end of September as the stores were not sustainable for its long-term growth. The company will continue to sell La Boulange items such as blueberry scones, iced lemon pound cakes and marshmallow dream bars at […]
Burger King Japan appears to be getting its inspiration from the roulette wheel in coming up with ideas for its latest offerings. The fast food chain is taking a chance on an all-red chicken burger that serves as a counterpoint to its limited-time all-black hamburger. Its Aka (“Red”) Samurai Chicken burgers go on sale on […]
Kopparberg has launched a summer marketing campaign to showcase its Frozen Fruit Cider ranges. The cider brand is looking to spread the word of its Elderflower and Lime and Strawberry and Lime ranges throughout the summer in a multi-channel push culminating experiential, press, social media, digital and outdoor. The £5m campaign, created by 18 Feet […]
ButterflyCannon has redesigned the packaging for Lasanta, Quinta Ruban, and Nectar D’Or, the extra-matured whiskies in Glenmorangie’s range of single malts. The extra-matured expressions spend ten years maturing in ex-bourbon casks, and are then ‘Extra-Matured’ for a period of two years in different casks, (an original Glenmorangie concept) to add an enticing range of flavours. […]
PepsiCo Pakistan has launched “Lighting up Lives,” a nationwide campaign created by Walter Pakistan that invites consumers to help deliver eco-friendly lighting to underprivileged communities simply through buying a bottle of Pepsi during the holy month of Ramadan. Pepsi is the global partner of Liter of Light, an organisation dedicated to bringing eco-friendly lights to […]
Molson Coors has launched a £5.4m marketing push for its cider brand Carling as the brewer looks to shift its advertising strategy to hero the quality of the product. The new campaign follows a full brand redesign of the Carling British Cider range and comprises above-the-line activity, that includes TV, outdoor and digital advertising. A […]
Find Your Flow https://t.co/YLJ3PozPN4 — Lucozade Energy (@LucozadeEnergy) June 15, 2015 Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline ‘Find Your Flow’ via TV, outdoor, in-store and experiential activity. The marketing push is aimed at men and women who are on the go. It will kick off […]
Musician and audiophile James Murphy has an idea that could make the New York City subway a more melodic experience, and Heineken is helping to show the world how great it could be. The world-famous Dutch brewer hopes to inspire New York City residents and visitors 21 and older to see and hear the city […]