Pizza takeout chain Dominos is giving customers the chance to snag a concept DXP delivery car for their local chain. The specially equipped deliver car, featuring an on-board cooker and the capacity to hold 80 pizzas is currently in use in 25 markets, with 100 cars in action. The company is giving customers the chance […]
Food wastage is a global problem, every day hundreds of tons of food is thrown into the bin. And it’s not only food that’s gone bad, but leftovers that are still good. Glad wanted to build awareness of this problem and demonstrate how their products can provide a simple solution. So they came up with […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by creative agency J. Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the […]
Coca-Cola famously did its names on bottles. Now, it’s Pepsi’s turn to execute a big, fun packaging idea —with a “PepsiMoji” campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans. A Pepsi rep confirmed the “Say It with Pepsi” campaign to Adweek, and said the emojis […]
Oreo is the latest brand to jump on the virtual reality (VR) bandwagon with a film that takes viewers on a whimsical tour of its ‘Wonder Vault,’ the magical place where its cookie flavours are dreamed up. In the film, viewers are walked through what looks like a VR version of Candy Land to see […]
United Biscuits has announced the launch of two brand new initiatives as part of its sweeet campaign; the latest ad in the iconic sweeet series and the McVitie’s iKitten app – the first digital initiative of its kind for Britain’s best-loved biscuit brand. The new advert, an extension of the current two year campaign, has […]
Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software […]
Vancouver-based agency Cossette has come up with an idea where McDonald’s McCafé billboard would double as a snow report. By modifying the height of the whipped cream or foam peaks on top of the featured McCafé beverages, McDonald’s Canada provides skiers and snowboarders travelling to Whistler, British Columbia with the latest weather-related news.
Jacob’s, the cracker brand owned by United Biscuits, has launched a £15 million ad campaign – its biggest in ten years – after handing Grey London its creative account in 2015. The first TV ad, for Jacob’s Cream Crackers, launched on February 18 and will run until March 20. It was written by Ben Buswell and […]
Perrier has picked Publicis UK’s shopper marketing agency Vivid Brand to mastermind its retail marketing efforts, becoming the latest Nestle brand at the agency group. Vivid Brand landed the account following a three-way pitch against undisclosed agencies in February 2016. The drinks brand has tasked the agency with developing a global omnichannel strategy as well […]