Bud Light Platinum Engages Justin Timberlake As Creative Director

Bud Light Platinum Engages Justin Timberlake As Creative Director

Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” said Timberlake. “I’m looking forward to not only being a part of the creative process, […]

Young Hollywood & Subway Team Up For Exclusive Re:FRESH Series

Young Hollywood & Subway Team Up For Exclusive Re:FRESH Series

Young Hollywood has extended its partnership with SUBWAY Restaurants, the world’s largest restaurant chain, to create a new weekly video series which launched last week and airs exclusively on Young Hollywood’s YouTube channel. The series launched on January 18. Young Hollywood’s Re:FRESH powered by SUBWAY restaurants features exclusive celebrity content aimed at the digitally savvy viewer. […]

Pilgrims Choice Lighter Targets Guinness World Record

Pilgrims Choice Lighter Targets Guinness World Record

So confident are Pilgrims Choice’s Lighter cheddar in their product that they are going for a Guinness World Record. It’s attempting a record blind taste test to see if the public agree that their cheese is stronger and punchier than a leading competitor’s. Lighter cheddars have traditionally been tasteless and dry but Pilgrims Choice is […]

TOP 5 That Thrive

TOP 5 That Thrive

At Food and Beverage News we keep a watchful eye on our industry. So it’s only natural that we develop an opinion of certain aspects of the sector, and now we have decided to share these opinions with you our reader, in a new segment – TOP 5 That Thrive. Every bi-monthly, we will present […]

Changing The World One Cookie at a Time

Changing The World One Cookie at a Time

It’s mission is simple…deliver right out of the oven cookies for personal or employee appreciation or celebration. “Why send flowers when you can send cookies?” says One Cookie, One Cause founder, Kim Kalan. The business model they have chosen is one of the most successful models available – carry out and delivery of pizza – […]

Scotch Whisky Sector Prospers Despite Global Economic Crisis

Scotch Whisky Sector Prospers Despite Global Economic Crisis

The Scotch whiskey sector has not only survived the global downturn, it has prospered, a recently-published just-drinks/IWSR report has concluded. Dubbing the last decade a “golden period” for Scotch whiskey, the just-drinks/IWSR ‘Global market review of blended and single malt Scotch whiskey – forecasts to 2017’ report finds that, between 2002 and 2011, the global […]

Presqu’ile Winery Joins Wilson Daniels Portfolio

Presqu’ile Winery Joins Wilson Daniels Portfolio

Wilson Daniels, one of the industry’s leading wine marketers and importers, announced its exclusive partnership with Presqu’ile Winery. Presqu’ile is currently being launched into targeted markets in phases throughout 2013. The Santa Maria winery joins Wilson Daniels ‘ distinctive portfolio with some of the most compelling hand-crafted Pinot Noir, Chardonnay and Sauvignon Blanc in California. […]

Pre-sweetened, Ready-to-Eat Cereal a Smart Choice for Children

Pre-sweetened, Ready-to-Eat Cereal a Smart Choice for Children

Parents searching for a healthy breakfast for their children should take another look at the cereal aisle. According to new research published in peer-reviewed healthcare journal Infant, Child, & Adolescent Nutrition (ICAN), children who start their day with a cereal breakfast – even if that cereal is pre-sweetened – tend to have lower body mass […]