Danish brewer Carlsberg is launching ‘probably the best poster in the world’, aimed at driving brand awareness and engagement in the UK. Created by Fold7, the activity will feature the world’s first billboard that allows consumers to help themselves to a pint of beer. Embedded with a Carlsberg Font and stack of glasses, the creative […]
Inedit Damm, the legendary beer of Spain, which was created specifically to be paired with any dish, is bringing its new personal-size 11.2 oz. bottle to the US. Created in 2008 through collaboration between the world-renowned chef Ferran Adrià , award-winning elBulli sommeliers Ferran Centelles and David Seijas and Estrella Damm brewmasters, who believed in […]
Leading strategic brand packaging design agency BrandOpus has been appointed to work on Carling. The appointment to one of the UK’s leading lager brand, owned by Molson Coors, is announced following a pitch to find the right strategic branding agency partner for Carling. Nir Wegrzyn,CEO at BrandOpus says of the appointment, “ We are delighted […]
JWT London recently launched a new campaign for Heineken-owned Hungarian beer brand Arany Fácán, with the films directed by Bare Films’ Steve Green. Post-production for the project was carried out at Gramercy Park Studios by Colourist Ben Rogers, Flame Artist Esther Berglund and Sound Designer Toby Griffin. Constructed around the tagline ‘This Is Me’, the […]
A man with the surname Burger and his childhood sweetheart, Ashley King, are getting wed in an all expenses paid ceremony after the fast food giant caught wind of the aptly named pair’s engagement. Joel Burger and Ashley King announced their engagement next to a Burger King sign in Illinois, US, and the story was […]
As part of its ‘Welcome to M’ campaign, McDonald’s Canada pulled a delightful stunt to bring unsuspecting strangers together when they least expected it. It created a special bench in a shopping mall that gave out surprises when two people sat on it. A screen behind would flash “Welcome to McDonald’s” while playing a jingle, […]
Creative marketing agency, RPM, were reappointed by Cadbury to enhance the brand’s annual Easter Egg Trails experience, that was held nationwide in partnership with the National Trust and National Trust for Scotland. This marks the eighth year of the campaign and the second year that Cadbury has commissioned RPM to develop the event proposition and […]
Mars Drinks, a 100 percent workplace-dedicated segment of Mars, Incorporated, has entered an agreement with Taylors of Harrogate, to bring the Taylors premium coffee and tea varieties to offices throughout the United Kingdom. Taylors Yorkshire Tea and Rich Italian coffee are now available as part of Mars Drinks’ workplace beverage portfolio in addition to Flavia […]
BrandOpus has worked with long-term client Twinings to redesign their range of classic blends and Earl Greys, as the brand continues to win by engaging consumers with it’s premium teas for every day. In the UK and internationally, Twinings is synonymous with tea, launching popular favourites such as English Breakfast and Earl Grey tea which […]
innocent are entering the fizzy drinks business with their latest product launch. innocent bubbles are a lightly sparkling blend of fruit juice and spring water that will be found in two recipes, tropical and lemon, lime & apple, from April. Each can of innocent bubbles contains 1 portion of your recommended 5-a-day and less than […]