Ahead of the star studded UEFA Euro 2016 final draw in Paris on 12 December, Carlsberg, the Official Beer to the UEFA Euro 2016, announced its marketing campaign for the tournament in France next summer. Carlsberg’s promise for the tournament will be to “do it better for the fans”. The campaign is built around Carlsberg’s […]
In a battle akin to the space race between cold war rivals USA and USSR, the UK’s best-selling alcoholic Ginger Beer, Crabbie’s has dealt a huge blow to ‘Gingeraught’ Major Tim Peake’s claim to become the first ‘ginger’ in space. In the oddest of missions that even the most experienced at NASA can’t say they’ve […]
GOVT Singapore has launched its first Häagen-Dazs campaign for General Mills Southeast Asia, titled Real Moments. The campaign was launched in Singapore, Malaysia and Thailand on the same day. It centered around the insight that real, quality time with a loved one is more meaningful than just buying expensive gifts for each other. To launch […]
Building upon the recently launched “Life Well Paired” campaign, Solve partnered with client Président Cheese to concept, produce and execute a branded pop-up store experience near Bryant Park. The immersive retail experience was billed as three days of European inspiration and education. Consumers were able to sample and purchase both domestic and imported Président Cheeses […]
If you are in need of a convenient and practical Christmas tree this festive season, here is one that will delight you. French chocolatier Le Chocolat by Alain Ducasse has just released a chocolate Christmas tree that you can easily assemble from a flat-pack box. Created by graphic designer Pierre Tachon, the eight-inch tree consists […]
Poliakov, the Vodka of Extreme, creates buzz with its freezing viral operation, using state-of-the-art augmented reality technology. The brand is proud to present its ephemeral interactive experience: the Ice Breaker Challenge, an intuitive and dynamic game. The Ice Breaker Challenge gives the opportunity for players to be completely immersed into the freezing and futuristic universe […]
Miller Lite is on a mission to bring even more holiday cheer to New York City. The original light beer brand enlisted the help of Brooklyn-based street artist London Kaye to design and construct a giant knit holiday sweater-themed billboard this holiday season. London Kaye is known for her passion to crochet; her artwork adorns […]
Crystal Pepsi is back, with help from creative agency The Barbarian Group. Pepsi announced that it will re-release Crystal Pepsi, its clear cola from the 1990s for a limited time. The only way to get a bottle is to sign up for a sweepstakes running from Dec 10-11 through the brand’s loyalty program, Pepsi Pass, […]
Disaronno is celebrating its limited edition Disaronno Wears Cavalli bottle, a collaboration between the Italian liqueur and the fashion house, with a TV advertising campaign running until Christmas Eve (Thursday 24 December). The 15-second film reveals the bottle’s new look, which was inspired by a combination of the underwater world and exotic themes from Cavalli’s […]
McDonald’s Canada, known for its transparency on how its beef patties, french fries, chicken nuggets and burger ads are made, is making no effort to conceal its latest contest especially for employees— ‘The Secret Secret Menu Challenge’. Unlike McDonald’s UK’s online competition that invited fans to create their dream burgers to be sold in stores, […]