Cheetos mascot Chester Cheetah runs for mayor of small town Chester, Montana in the snack brand’s latest video. Created by Goodby Silverstein & Partners (GS&P), the short film features all of the stereotypical makings of a political ad – scenic shots of farmland, families happily waving as Chester’s branded campaign bus drives by, and voters […]
Jose Cuervo is taking Los Angeles fans for a ride through rock n’ roll history on the ‘Tequila Sunrise Bus Tour,’ a rolling party to The Rolling Stones‘ most iconic gigs, to celebrate the tequila brand’s new limited edition ‘The Rolling Stones Tour Pick’ tequila offerings. Forty lucky local groupies will get a taste of […]
Who would have thought the artichoke could garner such interest in the US cocktail community? As Italian drink culture and tradition – from the aperitivo to amari – infiltrates drink rituals stateside, Campari America mounts a new campaign in the battle for bitter: Cynar 70 Proof. Double the intensity and proof of original Cynar, the […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
McCann London has launched a new colour-infused TV commercial for Sharwoods Stir Fry, directed by Blink Art’s Cathering Losing. Catherine’s bold, colourful style was the perfect match for Sharwoods who wanted a colourful, exciting TVC that bought their product to life, showing influences from around the world. Catherine’s portfolio of work is mainly photographic, but […]
McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]
#AllDayBreakfast, WHAT’S GOOD? — IHOP (@IHOP) October 6, 2015 What’s the big deal with McDonald’s all-day breakfast in the US anyway? Some fast food brands just didn’t get what the entire hullabaloo was about and took to Twitter to express their sentiments. Amongst the names that had something to say, including Dunkin’ Donuts, Denny’s, Carl’s […]
McDonald’s is promoting the launch of its all-day breakfast with three spots that feature actors reading real tweets and Facebook posts from fans who are overjoyed at the idea of eating an Egg McMuffin during any hour of the day. The campaign leverages the positive social media response that McDonald’s has gotten in reaction to […]
Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people into snacking mindfully rather than “mindless munching”. Speaking at the IGD Big Debate in London, Barnard set out the company’s ambition to be a healthier snacking company by 2020 and its plans to “distort” its innovation investment into exploring ways […]
Iconic bread brand, Hovis, made its comeback to the UK’s screens after a three year gap on 5th October, with a new TV ad to launch the latest addition to its baking portfolio, the “Hovis Good Inside” range. The TV spot, created by independent creative agency, Mother, draws on the brand’s iconic heritage for seeing […]