Mendoza Films have completed a highly collaborative project for Amstel, in which directorial duo David Wynn-Jones and David Alcalde combine their expertise to create the story of how their Oro brand beer is made. Devised by Publips and produced through Barcelona’s The Gang, ‘The Journey’ raises the profile of the premium beer following its recent […]
A new event by Whiskey Affair is making a debut in London in November 2015. A lively and fun night out for any fans of whisky who may discover new brands, drinks and favourites along the way. Split into four sections: scotch, bourbon, whisky and whisky cocktails, there is something for all levels of knowledge […]
Whisky brand Ballantine’s launched a new digital tasting experience in east London on Wednesday September 30, and has plans to roll the concept out globally. Developed in collaboration with Aesop Agency, the Prestige Taste Experience centres on custom built, fully interatctive digital tasting table, which is housed within a Story Room. The latter features 360-degree […]
Glenfiddich released a new expression to its permanent portfolio: Glenfiddich 14 Year Old. Exclusive to the United States, the bourbon barrel reserve is a celebration of American spirit. It pays tribute to the shared history of American and Scotch whisky, and the American Oak ex-bourbon barrels that are the backbone of the single malt Scotch […]
The Jack Daniel Distillery announces the upcoming US-wide release of Jack Daniel’s Sinatra Century, the brand’s latest collaboration with the Sinatra Family to celebrate The Chairman of the Board’s Centennial. Hitting shelves October 1, Sinatra Century is the latest ultra-premium whiskey from the Jack Daniel’s family to commemorate Jack and Frank’s special friendship. As a […]
The brand that launched the light beer category is going back to its roots, again. After successfully bringing back its original look in 2014, Miller Lite will be available in the Original Steinie Bottle for a limited time only during the holiday season. The 12-ounce ‘Steinie’ bottle will connect generations of beer drinkers as friends […]
ButterflyCannon has redesigned the packaging for Glenmorangie Signet. This iconic single malt draws upon 170 years of wisdom and craft to create a velvety smooth, rich and complex whisky. Glenmorangie Signet is a multi-award winning expression in the Glenmorangie range of single malts. The challenge was to effectively communicate Signet’s unique provenance and product story […]
International development charity, Send a Cow, together with Starbucks partners across the country, has launched a nationwide fundraising campaign in the UK to support poor smallholder farmers in rural Rwanda. The Big Cow Project is taking place throughout October, with nearly 700 Starbucks stores across the nation competing to raise funds of £650 – the […]
As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow cheese invited culinary and social media stars from Seattle, Chicago and New York to bring a new perspective to snacking by sharing their innovative tips and techniques. “Our ‘Reinvent Snacking’ campaign highlights The Laughing Cow’s delicious taste and creamy texture […]
AB InBev, the world’s leading brewer, has released insights from research looking at the appeal of beer among women in the UK. The research reveals that women over the age of 25 now make up one in six (16%) of all beer purchases – the highest it has been in the past five years. Women […]