Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon Fuller hosted a star-studded private event for Haig Club Single Grain Scotch Whisky in Miami on September 15. The event marks the second in a series of extraordinary pop-up experiences in stylish cities around the globe where Diageo’s Haig Club […]
Jim Beam officially announces a new partnership with Snapchat, becoming the first whisky brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the US through the […]
New Obi Probiotic Soda is on a mission to make healthy choices affordable and fun. Made from live, probiotic water kefir, organic juices and organic stevia, each 12-oz. bottle of Obi contains billions of beneficial probiotics and less than 20 calories with two to five grams of natural sugar, but tastes just like a delicious […]
Nescafé has become the first global brand to move all its international and local websites to the Tumblr platform, with the aim of building stronger relationships with younger consumers. The change reflects its position as Nestlé’s top-performing brand on social media, with more than 35 million fans worldwide. It will allow Nescafé to further develop […]
This autumn, Belvoir Fruit Farm’s is launching new Spiced Ginger Punch made with cooked fresh ginger for a satisfyingly fiery bite, mingled enticingly with the mouth-watering sharpness of orange and lemon juices, plus real exotic spices for a finishing warmth on the tongue. Belvoir’s Spiced Ginger Punch is delicious simply poured into a mug and […]
Moon River, the classic Henry Mancini ballad written for Breakfast at Tiffany’s, is featured again by Mars Chocolate’s Galaxy brand, but with a modern twist for its new Duet variation. The first ad for Duet broke on September 13, and will run for four weeks as the first part of an integrated through the line […]
Tequila brand Jose Cuervo is throwing it back with a spot that commemorates The Rolling Stones 1972 tour. Created by McCann New York, the video takes place on the band’s tour plane, ‘The Lapping Tongue,’ and shows a bartender passing around cocktails filled with Jose Cuervo. According to the agency, the video is actually based […]
Havas Worldwide Hong Kong was recently appointed as the lead agency to spearhead Carlsberg’s latest campaign, Barclay’s Premier League Man of The Match promotion. Following a pitch earlier this year, Havas Worldwide Hong Kong won the account that sees the team delivering an integrated campaign that spread across the TV, print, digital, social media and […]
Tenth and Blake, the craft and import division of MillerCoors, announced an agreement to acquire a majority interest in Saint Archer Brewing Company. Founded in San Diego in 2013 by a talented group of entrepreneurs, artists, skateboarders and surfers, Saint Archer brews an award-winning range of ales including Blonde Ale, IPA, White Ale and Pale […]
To launch its second season as an Official Sponsor of the NFL, Skittles candy has vowed to “Make Game Day Awesomer” by ensuring fans everywhere have plenty of Skittles to last the season. Skittles’ biggest fan, Seattle Seahawks All-Pro running back Marshawn Lynch, appeared on the home shopping television network EVINE Live to give NFL […]