With the eyes of the world turning to England for seven weeks of sporting history at the Rugby World Cup, Guinness launched a brand new campaign, celebrating stories of strength of character and integrity from the world of rugby. Rather than focus on physical attributes of what makes a rugby player, this campaign looks to […]
Quorn has announced that it will kick off a £500m auction of the business as it looks to build on its status as one of Britain’s biggest home-grown consumer brands. Advisers to Exponent, which has owned Quorn since 2011, will release detailed information about the company to prospective buyers next week. Private equity groups BC […]
Sumptuous style and lavish design were at the core of the Art Deco movement that flourished around the world in the 1920s. It was during that period that Sir Alexander Walker – grandson of John Walker – was appointed as a Knight Commander of the Order of the British Empire. The rich colours and bold […]
To celebrate its 300th anniversary, it was essential for the Martell House to celebrate its origins in Cognac, and in particular in the Château de Chanteloup, which has been refurbished for the event. Over 2,500 winegrowers, distillers and other partners from the Cognac region received their invitations from Martell employees, who delivered them personally to […]
Saka natural mineral water has enjoyed a substantial growth over the past few years, it has become a strong recognisable brand, positioning itself as a key player in the UK bottled water market. Not standing-still a new label has been launched and this label, effortlessly reflects the purity of Saka through its transparency. A splash […]
Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]
True to its pioneering spirit and passion for innovation, Mumm is for the second time partnering with David Guetta. Sharing a passion for celebration that initially brought them together for the music video for David Guetta’s no.1 track Dangerous, Mumm’s next adventure with David Guetta brings us the first ever urban horse race. Maison Mumm […]
Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. […]
The Coffee Bean & Tea Leaf—the oldest and largest privately-held specialty premium coffee and tea retailer in the United States—announces the appointment of John Fuller as the new President and Chief Executive Officer. Fuller most recently served as President and CEO of The Johnny Rockets Group, Inc., for the past five years. During his tenure […]
Going to the movies can now be a greater treat for the senses with ‘Edible Cinema’. The Soho House and Teatime Production collaboration allows audiences to see and “taste the film”, by having tasting menus that correspond to scenes in the movie. Each audience member is provided with a tray of numbered containers, which contains […]