As the US gets set to celebrate national ice cream day this Sunday, new research from Mintel reveals a shift in power in the global ice cream market, with China overtaking US as the world’s biggest ice cream market in 2014 for the first time. Between 2008 and 2014, the total market value for ice […]
The Jack Daniel Distillery announces the release of the brand’s first-ever barrel strength offering within the coveted Single Barrel Collection, Jack Daniel’s Single Barrel Barrel Proof. The newest member of the Jack Daniel’s Family of Brands will hit shelves in August and will be available across the US. “As master distiller at Jack Daniel’s, I get […]
Diet Coke has announced an interesting collaboration with leading fashion company J.W.Anderson. The London-based brand will redesign its packaging and unveil its new design by the end of July 2015. Founded by Jonathan Anderson, the team drew inspiration from the company’s signature knitwear and bold hyper-realistic photography. The limited edition designer Diet Coke aluminium bottles […]
M&M’s World, the retail store dedicated to all things M&M’s, is opening a temporary M&M’s World store in SoHo, designed to take advantage of the busy summer tourist season and the popular lower Manhattan retail district. The store, located at 434 Broadway at the corner of Howard (between Canal and Broom), will officially open July […]
Symingtons have engaged with Storm Brand Design to redesign their Mug Shot brand. Having grown steadily over the years with limited ATL marketing investment the brand gained a loyal customer base through its appeal as a quick, convenient, healthy hot snack. However the brand strategy was to drive penetration beyond this existing audience. Storm’s Strategic […]
Cornetto’s latest YouTube ad follows a pretty conventional love story between a teenage girl and her male best friend, with the twist that the viewer can switch between their points of view. The “two sides” ad follows the dilemma of Josh, who is trying to muster up the courage to ask his best friend Carly […]
The race to snag a portion of the lucrative crisp market is heating up after United Biscuits launched a campaign for its new Jacob’s Cracker Crisps product just weeks after rival Mondelez embarked on a £10m attack with its Ritz brand to gain a foothold in the market. The new TV campaign created by Publicis […]
Noble Foods, supplier of fresh eggs to the UK’s major retailers, has selected Paragon Software Systems’ Integrated Fleets planning solution as its strategic modelling tool of choice. The Paragon software will be used to help Noble Foods streamline its distribution operation which sees 72 million eggs being delivered every week. In a retail egg market […]
Family (and friends) are partnering online snacking experts graze.com to launch their new ‘good to go’ range in stores. Online subscription snack business, graze, is set to diversify its offer into a new channel as it announces its first retail launch, set to land in major multiples from this week. Anthony Fletcher, graze CEO, added: […]
Aesop Agency, the brand storytellers, has created fresh, premium packaging for Joe Delucci’s – the Italian gelato brand. Using clear tubs that promote the product to ‘hero’ status whilst enabling it to be an integral part of the design – the new pared back packaging has a number of design cues that communicate the look […]