As humans we all like to socialise and spend time with our friends and loved ones. One may, however, be reluctant to the idea of converting strangers into friends for the sake of creating new experiences. McDonald’s new campaign created by Leo Burnett establishes the goodness of “new friendship” in a unique way. The agency […]
Maggi has exceeded all digital targets for the first half of 2015 thanks to a multi-faceted campaign that has been developed in conjunction with its digital partner, The White Agency, and includes a refreshed website design and targeted social media activity. The website and social media campaign have attracted a new league of followers thanks […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]
The next phase of the There’s A Beer For That campaign launched, delivering sommelier-paired beer and food matches to people who use its tool #BeerMatch in London. Telegraph Hill is running the social engagement activity for Britain’s Beer Alliance, which builds on its brief of educating non-habitual beer drinkers about the diversity, versatility and quality […]
Doritos, the crisp brand owned by PepsiCo, has teamed up with the Lad Bible to launch ‘The Summer Bible’, the world’s first 12-hour holiday challenge. The Summer Bible will host “courageous videos and the best summer hacks” and encourage people to make the most of summer. The Lad Bible will document its own experience on […]
As heat indexes spike across the US, Pepsi unveiled a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Consumers can purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi. “Diet cola drinkers in the US told us they […]
Mint brand Trebor has refreshed its packaging design and logo as it looks to achieve a greater standout on shelf. Working with Bulletproof, Trebor wanted to retain it’s identity but introduce a more colourful, eye-catching look. The brand’s red star mark has now become the heart of the new identity, using tonal colours on each […]
J. Walter Thompson’s first work for Ribena since being apppointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of […]
Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and […]
Chocolate brand Kit Kat has alighted on a tasty means of marking its 80th anniversary by opening a stall in Australia offering customers the chance to take a break and customise the iconic wafers to their own liking before being invited to share their creations on Instagram. Located in Sydney’s Westfield shopping centre the Kit […]