New Campaign Helps Parents Talk to Kids About the Dangers of Underage Drinking

“Talk. They Hear You.” a new national public service announcement (PSA) campaign that empowers parents to talk to children as young as nine years old about the dangers of underage drinking was launched by the Substance Abuse and Mental Health Services Administration (SAMHSA). The kickoff occurred in conjunction with SAMHSA’s 2013 National Prevention Week—an annual […]

SUBWAY CDO Don Fertman Back On CBS’s Undercover Boss

SUBWAY CDO Don Fertman Back On CBS’s Undercover Boss

Don Fertman, the Chief Development Officer for the SUBWAY restaurant chain, who appeared on the second season of CBS’s hit reality show “Undercover Boss” in 2010, will be making another appearance on the program on Friday, May 17, for a special episode titled “Undercover Boss: Epic Bosses.” In this unique “Undercover Boss” episode, the Emmy […]

The Union Gives Jura Whisky Mystic Refresh

The Union Gives Jura Whisky Mystic Refresh

The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]

A Feast is Coming to Town: Halifax Food & Drink Festival 2013

A Feast is Coming to Town: Halifax Food & Drink Festival 2013

Attention all foodies: Halifax is limbering up to host its sixth hugely popular Food and Drink Festival this June. The town centre will be abuzz with live chef demos, cookery workshops and over 70 stalls – on Saturday June 22 (10am–5pm), and Sunday June 23 (10am–4pm). Admission is free. Halifax town centre is set to […]

Mornings Have ‘Gone Nutty!’ With New Pop-Tarts Peanut Butter Flavours

Mornings Have ‘Gone Nutty!’ With New Pop-Tarts Peanut Butter Flavours

Pop-Tarts is finally giving teens what they’ve been wishing for —peanut butter Pop-Tarts! Just in time for summer, the new Pop-Tarts Gone Nutty! varieties hit store shelves nationwide with two highly anticipated flavours — Peanut Butter and Frosted Chocolate Peanut Butter. “Peanut butter has long been the most requested flavor by our fans,” said Dick […]

Bake Club Raises Dough to Save Young Lives

Bake Club Raises Dough to Save Young Lives

Kids and adults are re-discovering the traditional bake sale for a modern age. May sees the launch of Children with Cancer UK’s Bake Club Month. From cupcakes to cookies or a classic Victoria sponge, Bake Club is a fun and simple way to raise dough and save young lives. Everyone is invited to join Bake […]

Bulletproof Creates New Branding For Amira Rice

Bulletproof Creates New Branding For Amira Rice

Bulletproof has created new branding and packaging for Indian rice brand Amira, which is set to launch in the UK, with an icon based on the brand name’s ‘princess’ meaning. The consultancy was appointed to the project in November 2011 following a three-way credentials pitch. It was briefed to create a new brand for Amira, […]