An Important Step Forward in China For Carlsberg

An Important Step Forward in China For Carlsberg

The Carlsberg Group announced a further important step in the execution of the Group’s strategy in China through the launch of a partial take-over offer for up to 30.29% of the shares in Chongqing Brewery Company Co. Ltd (CBC) at RMB 20 per share. The Carlsberg Group is today the largest shareholder in CBC with […]

EBOOST and SodaStream Join Forces

EBOOST and SodaStream Join Forces

SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers. “Energy drinks are a fast-growing sector in beverages, and we […]

Ian’s – New Packaging With A Powerful Promise!

Ian’s – New Packaging With A Powerful Promise!

Elevation Brands and Ian’s are unveiling new products and packaging at Natural Products Expo West – signaling a strong declaration for the allergy-friendly food company’s product and marketing strategy under the new tagline “Friendly Foods For Life!” Best known for its 34 skus of allergy-friendly convenience foods, the new look supports a more powerful brand […]

True Drinks Supports Michelle Obama’s Initiative for Healthier Food Options for Children

True Drinks Supports Michelle Obama’s Initiative for Healthier Food Options for Children

True Drinks, a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, is at the heart of the business movement for selling healthy products for kids and families as highlighted in the Wall Street Journal article written by Michelle Obama, “The Business Case for Healthier […]

Bacardi Asking Party Goers To ‘Walk the Line’

Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]

World’s First Hybrid Personal Bar Launched in Delhi and Mumbai

The BarTrender Pro Hybrids Were Launched in Delhi and Mumbai by Benneta Group, Unfolding the First Ever High-end Entertainment Concept in Personal Bars in Association With it's International Partners

World’s First Hybrid Personal Bar Launched in Delhi and Mumbai

Benneta Group known for its foray in advanced bar concepts since 1998, having setup its bars for luxury chains as Park Hotels, ITC, The Taj, Lalit and Kempinski; launched the world’s first hybrid personal bar ‘BarTrender Pro’ through its showrooms in DLF Towers Jasola, and its franchise Jazbar Concepts in Mumbai. The BarTrender Pro is a fully-functional […]

Sean “Diddy” Combs and Mark Wahlberg Join Forces to Launch AQUAhydrate

Sean “Diddy” Combs and Mark Wahlberg Join Forces to Launch AQUAhydrate

Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran , formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in […]

Salad Bar Nation Challenges America To Eat A Salad Every Day

Salad Bar Nation Challenges America To Eat A Salad Every Day

Whole Kids Foundation, in conjunction with Let’s Move Salad Bars to Schools, announced today the launch of Salad Bar Nation, a public awareness and fundraising campaign committed to improving the nation’s nutrition by challenging Americans to eat a salad every day. The campaign will make it possible for one million children to have salads every […]