A year into its UK launch, taste expert Santa Maria is promising consumers that its extensive range of Mexican products will taste better than leading competition, if consumers don’t agree they will get their ‘money back’. The move is part of a new £1m, fully integrated ‘Taste Guarantee’ campaign. The first of its kind within […]
There’s a lot of talk around Climate Change and whilst awareness is increasing, Australians still only rank it as fifth on their list of overall concerns (according to recent polls). So GPY&R Brisbane teamed up with Earth Hour to get support from beer drinkers. Climate Change means more droughts, which will impact beer’s main ingredients […]
After an extensive, cross-country search to identify the town whose residents are #UpForWhatever, Bud Light has named Catalina Island, California as the next destination for an epic weekend of unexpected fun: Whatever, USA. Bud Light’s Whatever, USA town search committee scouted the country’s hottest cities known for being #UpForWhatever, selecting Catalina Island due to its […]
The Krystal Company, famous in the South for its iconic square burgers, has launched a new advertising campaign and new tagline designed to introduce the brand to new millennial consumers. The new slogan “Krystal. Stupid Good”, leverages the social media vernacular which generally means that something is so good that it’s stupid —hence “stupid good”. The […]
Danish brewer Carlsberg is launching ‘probably the best poster in the world’, aimed at driving brand awareness and engagement in the UK. Created by Fold7, the activity will feature the world’s first billboard that allows consumers to help themselves to a pint of beer. Embedded with a Carlsberg Font and stack of glasses, the creative […]
Inedit Damm, the legendary beer of Spain, which was created specifically to be paired with any dish, is bringing its new personal-size 11.2 oz. bottle to the US. Created in 2008 through collaboration between the world-renowned chef Ferran Adrià , award-winning elBulli sommeliers Ferran Centelles and David Seijas and Estrella Damm brewmasters, who believed in […]
Leading strategic brand packaging design agency BrandOpus has been appointed to work on Carling. The appointment to one of the UK’s leading lager brand, owned by Molson Coors, is announced following a pitch to find the right strategic branding agency partner for Carling. Nir Wegrzyn,CEO at BrandOpus says of the appointment, “ We are delighted […]
JWT London recently launched a new campaign for Heineken-owned Hungarian beer brand Arany Fácán, with the films directed by Bare Films’ Steve Green. Post-production for the project was carried out at Gramercy Park Studios by Colourist Ben Rogers, Flame Artist Esther Berglund and Sound Designer Toby Griffin. Constructed around the tagline ‘This Is Me’, the […]
A man with the surname Burger and his childhood sweetheart, Ashley King, are getting wed in an all expenses paid ceremony after the fast food giant caught wind of the aptly named pair’s engagement. Joel Burger and Ashley King announced their engagement next to a Burger King sign in Illinois, US, and the story was […]
As part of its ‘Welcome to M’ campaign, McDonald’s Canada pulled a delightful stunt to bring unsuspecting strangers together when they least expected it. It created a special bench in a shopping mall that gave out surprises when two people sat on it. A screen behind would flash “Welcome to McDonald’s” while playing a jingle, […]