Starbucks Coffee Company introduced a new core espresso offering with the launch of the Flat White handcrafted espresso beverage, available at participating Starbucks stores in the US and Canada. The Starbucks Flat White is an espresso beverage made with two ristretto shots, combined with a thin layer of velvety steamed whole milk and finished with […]
Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S. The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]
With less than a month to go until Super Bowl XLIX, anticipation is building with millions of fans around the world eager to learn which advertisements will take center stage during The Big Game. PepsiCo’s Doritos brand — which has consistently presented some of the most memorable and talked-about ads of Super Bowls past — […]
Nature Valley, one of the nation’s most popular cereal bars, is unlocking a huge sales opportunity for retailers with the launch of a new on-trend range of protein bars. New Nature Valley Protein fills a current untapped gap in the market for a mainstream cereal bar range with the added benefit of protein and is […]
Coca-Cola-owned brand innocent has launched a new TV spot showcasing the origins of its ingredients as it pushes both its smoothie and juice products together for the first time. The 30-second ad campaign, which focuses on Badrul, an Indian mango farmer, kicked off January 5 and will run on TV, digital and in cinemas for […]
Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous whisky brand. “The first step of a new year,” the voiceover intones. “We’ll all take one. But where will a step take you?” […]
McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales. People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]
Crabbie’s Alcoholic Ginger Beer recently kicked off a campaign across radio, outdoor, PR, social media and trade press based on the ideas from four up and coming artists. The artists were tasked with creating and developing concepts of what they saw as ‘Refreshingly Adventurous’ and featuring the Crabbie’s bottle in different guises. The four artists […]