Tart & Sour Flavours Continue to Trend Upwards in the US in 2015

Tart & Sour Flavours Continue to Trend Upwards in the US in 2015

The slow economic recovery in the United States may be prompting consumer’s heightened interest in extreme flavour pallets — specifically a trend toward foods and beverages classified as sour and tart, says one culinary trend forecaster. Suzy Badaracco of Culinary Tides in Portland says, she’s repeatedly watched more adventurous flavours in the food and beverage […]

Water.org, Stella Artois & Matt Damon Want You To ‘Buy A Lady A Drink’

Water.org, Stella Artois & Matt Damon Want You To ‘Buy A Lady A Drink’

With the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for […]

Blue Moon Launches White India Pale Ale

Blue Moon Launches White India Pale Ale

After searching through 150 varieties to find the perfect hop for its latest brew, Blue Moon Brewing Company is excited to unveil its own twist on an IPA: Blue Moon White IPA. Ringing in 20 years as a brewery, they’re unveiling Blue Moon White IPA by challenging consumers to go on a search of their […]

Get a Personalised #SpoonSelfie with Isobar’s Kellogg’s Campaign

Get a Personalised #SpoonSelfie with Isobar’s Kellogg’s Campaign

Kellogg’s is launching its biggest ever on-pack promotion by offering consumers the chance to get their hands on their very own personalised spoon – for free. The promotion, which features across many of Kellogg’s best loved cereal brands including Special K, Corn Flakes and Crunchy Nut, will feature on up to 120 million cereal boxes […]

Diet Coke Ditches ‘Hunk’ & Tells Women To ‘Regret Nothing’

Diet Coke Ditches ‘Hunk’ & Tells Women To ‘Regret Nothing’

[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/LBE-DCOK003-0301.webm” width=”560″ height=”315″ splash=”https://www.fabnews.live/wp-content/uploads/2015/01/68809_rsz_2015_regret_nothing.jpg”] In 2015, Diet Coke is excited to announce the launch of ‘Regret Nothing’, a thought-provoking campaign, to inspire women to embrace their impulsive side. The new ‘Regret Nothing’ campaign aims to reflect a fundamental insight into women’s lives today; that the fear of embracing your impulsive side can lead to […]

Woodford Reserve Reveals Rye Whisky, the Brand’s Latest Product Extension

Woodford Reserve Reveals Rye Whisky, the Brand’s Latest Product Extension

Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whisky, which will be available for purchase in select markets throughout the U.S. beginning in February. The latest release showcases the company’s ongoing commitment to both whisky lovers and innovation within the industry. Woodford Reserve Rye is the third […]

Love Beets Launches New Organic Beet Juice

Love Beets Launches New Organic Beet Juice

Fitness fanatics, nutrition nuts and beet-lovers in the U.S. can now drink their way to a healthier lifestyle. Love Beets – a line of premium, all-natural, ready-to-eat beets – has expanded its growing product line with the introduction of a new, thirst-quenching Organic Beet Juice, which will hit grocery store shelves nationwide later this month. […]