Campari unveiled the cover image for the 2015 Calendar, entitled ‘Mythology Mixology’ and also confirmed that the official launch date for the next edition would be the 5th November 2014. The iconic Calendar cover image features this year’s stunning leading lady, Eva Green, wearing a beautiful custom-made red gown poised against Campari’s wheel of time. […]
Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. […]
Domino’s Pizza of Canada, based out of Leamington, Ontario, announced a major partnership with Dairy Farmers of Canada by committing to using only cheese made from 100% Canadian milk on all its pizzas and other menu items. Domino’s is the first national pizza company in Canada to have made this commitment. “Domino’s decision to only […]
This year, the Crisco Pie & Baking Hotline (1-877-367-7438) is back to help home bakers master their desserts and restore baking confidence everywhere. Now in its ninth year, the Crisco Pie & Baking Hotline is expanding its repertoire to include all baking categories and ensure no cake, cookie or pie gets left behind. From how […]
“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]
Beverage giant PepsiCo has released a new, artisanal cola product variant that targets the millennial generation by going back to old-fashioned. Named after Pepsi’s inventor, Caleb Bradham, the new ‘Caleb’s Kola’ boasts of pure, simple and honest ingredients, such as sparkling water, Fair Trade cane sugar, kola nut extract, and a “secured blend of brown […]
To promote their new BBQ pulled pork burgers, American fast-food chain Wendy’s got celebrities Steve Austin, Alfonso Ribeiro and Ralph Macchio to help plug the burger in its new ad. In the name of fighting “BBQ inaccessibility”, the celebrities urged the public to use the hashtag #BBQ4merica on social media to spread awareness about “mouth-watering […]
Bright Food, China’s second largest food company, is set to acquire the remaining 40 per cent stake in Weetabix, having bought a 60 per cent shareholding in 2012 in a deal worth £1.2bn. Sky News reported that the deal is worth hundreds of millions of pounds and will see Bright Food control brands including Alpen, Ready […]
As the great British baking revolution continues, Betty Crocker is launching a new ‘two-in-one’ decoration solution for home bakers; indulgent vanilla icing and colourful rainbow sprinkles all in one clever package. This is the first product in the UK from Betty Crocker that offers both delicious icing and wonderful decorations together. Trust Betty Crocker to […]
The spirit of our ancestors never leaves us, and Day of the Dead (Día de los Muertos) offers the perfect occasion to remember the lives of those who have gone before us and the family traditions they shared. Acknowledging those traditions, Nestlé Abuelita, the authentic Mexican chocolate with a hint of cinnamon, celebrates Día de […]