Jacob’s biscuits is rolling out a new identity and packaging designs as part of a £10 million push to create a new “masterbrand” for the biscuits. The new designs for the United Biscuits brand have been created by JKR. Jacob’s announced the brand push last April, when it launched a new advertising campaign created by […]
OXO has refreshed the look of its Cubes and Shake & Flavour ranges to modernise the brand but without losing recognisable elements of its design. Coley Porter Bell (CPB) carried out the work and the agency was tasked with creating a design that reflects the brand essence of vibrant colours as well as OXO’s heritage. […]
KP Snacks, one of the UK’s biggest snacks manufacturers has announced the launch of Hula Hoops Puft, a light and crispy, hooped snack that is a new addition to its classic snacks range. The pack design has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Hula Hoops Puft will provide consumers with a […]
In the dense city of Shanghai, China, architect Alberto Caiola has designed an inconspicuous speakeasy that’s hidden behind a vending machine at The Press, a street-facing sandwich shop. The speakeasy is called Flask, and it is a clandestine cocktail lounge with an entrance tucked behind a vintage Coca-Cola vending machine. “Considering that Shanghai has already […]
Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the unique […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
The holidays are over and starting the New Year off with healthy habits is at the top of everyone’s list. Kellogg’s is introducing two new delicious 100-calorie or less snacks: Special K Chewy Snack Bars and Special K Brownies, marketed specially for women. Now women in the U.S. can enjoy a tasty snack in a […]
As the medal-winning conquistador of tequilas, Jose Cuervo knows how to celebrate and, for its 220th year, the brand announces the launch of its commemorative Jose Cuervo Especial Gold and Silver bottles. The occasion marks the release of the first limited edition Jose Cuervo Especial bottle ever produced by the brand in its storied history. […]
Blumberg Grain senior executives are arriving in India this week for meetings on food security needs in the public and private sectors. The company will also be participating in official business and industry events on January 26th held in honor of visiting U.S. President Barack Obama, and hosted by the U.S.-India Business Council, an arm of the US Chamber of […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]