As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America’s largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. […]
Hershey’s iconic Miniatures chocolates has recently had its packaging redesigned. Giving a modern update to the wrapper of each chocolate and its bag, the redesign by Sterling Brands also boasts a sustainability element to it. Each wrapper had its weight reduced by 0.050 grams. That small move, in a year, saves more than 271,800 pounds […]
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once operated by the Grange League Federation, and now part of a nine-acre sports and entertainment complex called Buffalo RiverWorks, underwent a very “blue” facelift. Labatt wrapped the 100 feet high grain silos to look like a giant six-pack of Labatt Blue […]
Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency’s new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch. Creative team André Kassu and Marcos Medeiros will manage the launch, overseen by CEO Vinicius Reis. The shop will also manage a […]
Budweiser has announced the launch of a limited edition on-pack promotion to celebrate its NFL partnership ahead of an exciting series of games scheduled at Wembley Stadium. The 20x300ml NFL themed pack will give shoppers the chance to win NFL diamond hospitality tickets, as well as official NFL merchandise. Through the promotion fans can scan […]
Orville Redenbacher’s, a brand of ConAgra Foods, has teamed with business mogul Bethenny Frankel and her popular line of Skinnygirl products to introduce a satisfying new popcorn treat – Skinnygirl Microwave Popcorn. Now available in two delicious flavor combinations – Lime & Salt and Butter & Sea Salt, Skinnygirl Microwave Popcorn is a sensible snack […]
Two Leaves and a Bud Tea Company is delighted to announce a trio of new herbal teas aimed at satisfying the taste buds of a growing demographic of tea lovers: Paisley Tarts. The new Organic Meyer Lemon, Organic Blood Orange and Organic Tart Berry flavors are enough to make any tea lover take notice — […]
This autumn, innocent is very proud to be introducing a new range of cold pressed fruit & veg juices. Available in two recipes, easy greens and skip to the beet, the recipes are a delicious blend of fruit and veg juices that have been cold pressed giving consumers an appealing, fresh taste of natural fruit […]
In the midst of Hong Kong’s #OccupyCentral protests, McDonald’s Hong Kong has very recently unveiled a ‘Batman’ burger, along with ‘Squeezy Cheesy Fries’. This burger is the first of the series of Justice League meals that McDonald’s will release in the next few months. The Batman burger features a burger with two patties, a McMuffin-style […]
Based in California, chocolate company KIVA Confections has created a line of chocolate products infused with medicinal cannabis—“that is potent, consistent, and enjoyable to consume” for the cannabis edible market. Founders Scott Palmer and Kristi Knoblich created the Kiva Bars—rich chocolate bars that are laced with 15-milligrams of Tetrahydrocannabinol (THC) concentrate per serving—which comes in […]