Coca-Cola Ads Seem to Reference How There Used to Be Cocaine in its Soda

Coca-Cola Ads Seem to Reference How There Used to Be Cocaine in its Soda

Did you know that when Coca-Cola first launched in the 1800s, it contained cocaine? This ingredient was only removed in 1903 due to growing hostile sentiment about the drug. This controversial heritage was naturally downplayed when Coca-Cola gave itself a wholesome image—however, a new ad campaign that appears to embrace this aspect of the company’s […]

Bacardi Limited Pioneers Groundbreaking “BEST” Method

Bacardi Limited Pioneers Groundbreaking “BEST” Method

Bacardi Limited announced that it has pioneered a new auditing method that accurately measures performance and progress against key environmental sustainability objectives. Called BEST – Bacardi Environmental Sustainability Tracking – the new system represents an innovative best practice in assessing a variety of metrics typically included in sustainability initiatives. Bacardi Limited, the world’s largest privately […]

Lady Gaga to Headline Doritos #BoldStage at South By Southwest Music Festival

Lady Gaga to Headline Doritos #BoldStage at South By Southwest Music Festival

Doritos, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga.  With an exclusive performance celebrating the multi-platinum-selling artist’s latest album ARTPOP – which debuted at No.1 on the Billboard 200 […]

Williams Martini Racing Puts The Stripes Back On The Grid

Williams Martini Racing Puts The Stripes Back On The Grid

Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The announcement was made during an event held here, as part of the 2014 team launch. “We are thrilled to welcome Martini […]

Jagermeister Launches New “JagerBonds” Mobile App

Jagermeister Launches New “JagerBonds” Mobile App

Jagermeister launches its first-ever mobile app that cures the Fear of Missing Out syndrome (FOMO) many people experience when they are unable to participate in a night out with friends. Millennials across the country have active social lives, and they enjoy sharing their experiences with their vast digital networks. Jagermeister, the 7th largest premium spirit […]

Budweiser & FOX Sports Bring Rise As One To Life

Budweiser & FOX Sports Bring Rise As One To Life

Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, unveiled an all new partnership with FOX Sports for a groundbreaking documentary series showcasing six of the most unique football stories from around the globe. The new series, which will air in more than 55 countries around the world, is part of Budweiser’s […]

KeVita Announces Launch Of Three New, Probiotic-Packed Drink Flavors

KeVita Announces Launch Of Three New, Probiotic-Packed Drink Flavors

Continuing to grow its family of delicious, functional beverages, KeVita Sparkling Probiotic Drink, recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, is proud to announce the launch of three new flavors: Blueberry Cherry, Tangerine, and Hibiscus Berry Daily Cleanse. “Making healthy decisions shouldn’t mean that you need to compromise […]

Tetra Pak Recognized for Outstanding Package Design

Tetra Pak Recognized for Outstanding Package Design

Tetra Pak, the world leader in food processing and packaging solutions, has won a 2014 International Forum Packaging Design Award (the iF award) for Tetra EveroAseptic—the world’s first aseptic carton bottle for ambient white milk. The package was recognized by the jury of some 50 internationally renowned experts for its innovative concept, attractive appearance, ease […]