Brand design agency ButterflyCannon, were tasked with redesigning the Hennessy Very Special packaging. The challenge was that the new design had to appeal not only to the young, hedonistic consumer but also to the loyal and traditional Hennessy Cognac drinkers. Heritage and personality had to be mixed to perfection for this brand. Designing with the […]
BrandOpus, a global strategic brand design agency, has partnered with Kingsmill, the UK’s fastest growing bakery brand, to create branded packaging for category-changing product, Great White bread, which launches nationally in March 2014. As a nation the UK eat too much of most things, but fibre isn’t one of them. Popular culture tells consumers to, switch into healthier bread alternatives. But Kingsmill’s research […]
Russian designer Olga Mosina of Brandiziac, has created a fun illustrated packaging for a line of milkshakes by the “3 Korovy 2 Kota” brand, which translate to “3 cows and 2 cats”. Inspired by the brand’s very descriptive name, the designer decided to create an animal character for each flavor—the three fruit flavors are represented […]
At this year’s SXSW (South by Southwest) festival, Oreo gave attendees the chance to indulge in 3D-printed cookies which came in a variety of different shapes and sizes as determined by Twitter. Unlike a traditional vending machine, the company’s “Trending Vending Machine” relies on social media to determine which flavors and color combinations are available. […]
Creative agency DECIDE. have revamp the branding of Butcher’s Pet Care‘s cat food range. The brief asked DECIDE. to target owners of healthy, active cats with an outdoor lifestyle. The objective of the new range was to build the credibility of the Butcher’s ‘Cat’ proposition, be disruptive within the category and be mind-opening for cat owners, […]
The sound and smell of sizzling bacon might be the pinnacle of early-morning iPhone alarm clocks wake up calls … or just a way to torture yourself on a wet weekday morning. https://www.youtube.com/watch?v=PiWdF3u9C0w Meat producer Oscar Mayer has created a small iPhone accessory that plugs into the headphone jack and emits the sound and smell […]
Domino’s Pizza continues its global momentum as one of the world leaders in pizza delivery by opening its first store in Paraguay. Grupo Vierci, the Master Franchisee for Domino’s Pizza Paraguay, is on a mission to establish more choice and competition within Asuncion – an area with fairly limited pizza delivery options to this point. It […]
For nearly 90 years, Honey Maid has been a wholesome part of snack time, and today the brand launches its latest integrated marketing campaign that celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives […]
The makers of 5-hour Energy will take to Twitter on March 10 in an effort to fight the fatigue of losing an hour of sleep to Daylight Savings Time. Throughout the day, anyone who Tweets a picture of their tired face using the hashtag #ShowUsYourTiredFace will be entered to win a six-pack of 5-hour Energy […]
innocent Drinks announced the launch of their brand new super smoothies, a range of functional health drinks, which the brand claims is the healthiest drinks they’ve ever made. The super smoothies each combine the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals to make a refreshing option that is both tasty […]