Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving. The “give a little happiness” spot ties in with Coca-Cola’s long-running ‘Open Happiness’ campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various […]
Anheuser–Busch InBev is set to roll out it 1,000 interactive digital display beer coolers into retailers across the US to promote its Bud Light brand. The display units, created by Aerva, was revealed at Ad Tech New York in November, with the cooler doors acting as interactive digital adverts to promote the Bud Light contained […]
elit by Stolichnaya, the highest rated white spirit in the world, announced the arrival of elit pristine water series: Andean edition, the third and final limited edition Ultra Luxury Vodka in the exclusive series. The elit pristine water series captures the unrelenting pursuit of liquid perfection, as the vodka maker continues its quest to explore […]
Crown Royal Canadian Whisky expands its legendary portfolio with the announcement of a new flavoured whisky – and the apple does not fall far from the historic tree. Crown Royal Regal Apple is a combination of the well-known, premium taste of Crown Royal whisky infused with natural apple flavours. Crown Royal Regal Apple is a unique […]
Lidl has extended its £20m #LidlSurprises campaign, which launched in August, with a Christmas ad running across TV, print, cinema and digital. Titled ‘The Little Present’, the 60-second advert from TBWA London follows the format of its previous ads and shows local people trying food as part of a Christmas feast. They comment on the […]
Fuller’s London Pride drinkers who tweet a picture of their empty pints will be rewarded with a fresh pint of ale on the house thanks to a unique new social media campaign created for the London brewer by The Corner. After following @London_Pride on Twitter, members of the public simply need to tweet a picture […]
S. Martinelli & Company (Martinelli’s) just announced the release of its new, Arizona State University co-branded Sparkling Cider, for sale at Bashas’ grocery stores through December. Martinelli’s displays Sun Devil Pride and Tradition The Arizona State community can show their support with non-alcoholic, ASU commemorative label Sparkling Cider for festive and safe parties and holiday […]
As the United States Food and Drug Administration considers a new food label detailing the amount of added sugars in foods, new research shows this non-nutritive calorie source has crept into the American diet over the past three decades. The study details an increase in added sugars consumed by American adults by more than 30% […]
Ahead of the upcoming Autumn Rugby Internationals, Guinness and creative agency AMV BBDO are releasing four pieces of content to rally the fans of each of the Home Nations. Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster team of 1978 will be celebrated in a new Guinness ad campaign; which will air for the […]
Fast-food restaurant chain KFC is launching a radical new design concept, which it says represents “the future of interior design for KFC”. The “informal and stylish” new interiors are launching at KFC’s Bracknell branch, with the Exeter and Reading restaurants set to follow. KFC says it has plans to roll the design out nationwide in […]