Sainsbury’s Launches ‘Women’s Coffee’ for International Women’s Day

Sainsbury’s Launches ‘Women’s Coffee’ for International Women’s Day

Sainsbury’s launched the first ‘grown by women’ coffee to hit mainstream shelves in the UK at a coffee tasting event in the House of Commons on March 6, hosted in partnership with the ethical trading organisation, Twin. The fully-traceable Kopakama Ejo Heza Fairtrade Ground Coffee carries a premium to support women growers, many of whom […]

Starbucks Creates ‘Tribute Blend’ To Celebrate Its 40th Anniversary

Starbucks Creates ‘Tribute Blend’ To Celebrate Its 40th Anniversary

Starbucks created Tribute Blend to celebrate the company’s 40th anniversary, to honor customers and partners, and to recognize the accomplishments of the coffee producers and roasters. “I wanted a coffee that captured the essence of our history and honored most unique qualities as company and coffee purveyor and also had a taste profile that would […]

Woodford Reserve Bourbon Releases 2014 Kentucky Derby Bottle

Woodford Reserve Bourbon Releases 2014 Kentucky Derby Bottle

Woodford Reserve, the “Official Bourbon of the Kentucky Derby” is honoring this year’s Run for the Roses with the release of its 2014 Kentucky Derby commemorative bottle.  This year’s limited-edition Woodford Reserve Kentucky Derby bottle features the artwork of local Louisville artist David O. Schuster. Schuster’s image on the bottle is entitled “The 4th Turn” and […]

Coca-Cola Ads Seem to Reference How There Used to Be Cocaine in its Soda

Coca-Cola Ads Seem to Reference How There Used to Be Cocaine in its Soda

Did you know that when Coca-Cola first launched in the 1800s, it contained cocaine? This ingredient was only removed in 1903 due to growing hostile sentiment about the drug. This controversial heritage was naturally downplayed when Coca-Cola gave itself a wholesome image—however, a new ad campaign that appears to embrace this aspect of the company’s […]

Bacardi Limited Pioneers Groundbreaking “BEST” Method

Bacardi Limited Pioneers Groundbreaking “BEST” Method

Bacardi Limited announced that it has pioneered a new auditing method that accurately measures performance and progress against key environmental sustainability objectives. Called BEST – Bacardi Environmental Sustainability Tracking – the new system represents an innovative best practice in assessing a variety of metrics typically included in sustainability initiatives. Bacardi Limited, the world’s largest privately […]

Lady Gaga to Headline Doritos #BoldStage at South By Southwest Music Festival

Lady Gaga to Headline Doritos #BoldStage at South By Southwest Music Festival

Doritos, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga.  With an exclusive performance celebrating the multi-platinum-selling artist’s latest album ARTPOP – which debuted at No.1 on the Billboard 200 […]

Williams Martini Racing Puts The Stripes Back On The Grid

Williams Martini Racing Puts The Stripes Back On The Grid

Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The announcement was made during an event held here, as part of the 2014 team launch. “We are thrilled to welcome Martini […]