Captain Scrapped as Birds Eye Launches New Branding

Captain Scrapped as Birds Eye Launches New Branding

Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]

Ruffles Introduces Potato Chips Inspired By Buffalo Wild Wings

Ruffles Introduces Potato Chips Inspired By Buffalo Wild Wings

The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo’s Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this month, offers a unique combination […]

FDA Gives Nutrition Labels a Redesign to Reflect the Eating Habits of Americans

FDA Gives Nutrition Labels a Redesign to Reflect the Eating Habits of Americans

Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]

Two-Time Academy Award Winner Audrey Hepburn Returns to the Red Carpet

Two-Time Academy Award Winner Audrey Hepburn Returns to the Red Carpet

DOVE Chocolate is rolling out the red carpet this Sunday, Mar. 2, for its newest TV ad, which features Audrey Hepburn and is airing during the OSCARS “Red Carpet Live” on ABC. The cinematic ad for DOVE Dark Chocolate uses 3D computer-generated technology to capture Hepburn’s classic style and infectious smile. http://www.youtube.com/watch?v=W55yAyXT5s8 The ad shows […]

TGI Fridays Raises A Glass To The World’s Greatest Bartender

TGI Fridays Raises A Glass To The World’s Greatest Bartender

TGI Fridays has crowned Andy Hool of Canton, Mich. the World’s Greatest Bartender at the 23rd annual World Bartender Championship (WBC) in Dallas. Andy’s flawless mixology, precision and speed, coupled with his winning personality behind the bar, wowed a panel of industry expert judges and helped him secure the coveted title of World’s Greatest Bartender. […]

Pepsi Returns to the Oscars to Celebrate Some of Film’s Best Mini Moments

Pepsi Returns to the Oscars to Celebrate Some of Film’s Best Mini Moments

http://www.youtube.com/watch?v=OCXr7ECpGQg As an official partner of the 86th Academy Awards, Pepsi will make Oscar night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 […]

Designer Dresses Up The Red Bull Can In The Uniforms Of Superheroes

Designer Dresses Up The Red Bull Can In The Uniforms Of Superheroes

Designer Diego Fonseca has created a concept redesign for energy drink brand Red Bull, where he dressed up its can in the strikingly colorful uniforms of various superheroes. The “Red Bull Superheroes Project” features beloved crime-fighters like Superman, Batman and The Flash—according to Fonseca, it depicts “a playful union between the Austrian energy drink and […]