Grey Goose vodka has announced a global partnership with Virgin Galactic, Richard Branson’s commercial spaceflight experience. The partnership will feature the creation of exclusive content, experiential events, limited editions and consumer retail engagement. The partnership was announced last night at the Rose Space Centre and Planetarium in New York. Grey Goose will mark the partnership […]
To show there’s “more than a thousand ways to eat an Oreo,” Argentinian advertising agency DödaVänster created a fun new advert for the cookie brand. Titled ‘Sounds of Oreo’, the ad shows the popular cookie being dropped in milk glasses, cracked in half, and tossed in a metal bowl to create various sounds. These sounds […]
John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, announced plans to release a range of new expressions and never-before-released single malts – the hidden gems of its single malt portfolio. This bold move, unprecedented in recent years, will introduce a treasure trove of top-shelf whiskies to […]
Courvoisier, one of the world’s leading luxury cognacs, announced the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the path toward achieving excellence and recognizes individuals who have fully embraced the journey – and the lessons along the […]
A recent clinical study supports using a new, natural beverage to overcome “Post-lunch Dip Syndrome” (PLD). Backed by research at the Rambam Health Care Campus and the Technion medical faculty in Haifa, Israel, the new “WakeUp post-lunch waker” daily beverage helps alleviate after-lunch fatigue. The study, published in the Israel Medical Association Journal, showed that, unlike […]
Family (and friends) have helped Traidcraft’s flagship retail brand Geobar reposition itself for a broader target of consumers looking for healthy, on the go snacks. Although sat in one of the most crowded categories in the multiples, Geobar has a unique proposition beyond taste and health – it’s the UK’s only range of bars carrying […]
Here at Food & Beverage News we are quite passionate about the culinary world. And to share our love of food and beverage with you – our followers, we have decided to launch a new London based awards that honour the best restaurants and bars in the city. The awards are called the Kanapino Awards, […]
With one sip of the delicious taste of Diet Coke, a long commute can feel like an urban adventure, and that unexpected Friday afternoon meeting might as well be an impromptu party. Since 1982, Diet Coke fans have been turning to the no-calorie sparkling beverage because they love its taste. And now, they can see […]
To promote the fifth season of The Walking Dead, which is set to premiere on 13 October 2014 in the UK, Miss Cakehead has teamed up with London Mess to create “human burgers”. The concept was inspired by season four’s finale at the Terminus, where a group of cannibals reside. James Thomlinson, the chef behind […]
Jim Beam is excited to announce the winners of the Jim Beam “Single Barrel, Single Statement” Contest. Taking crowdsourcing to the next level by allowing fans to help co-create onto actual bottle labels sold in stores, Jim Beam Single Barrel Bourbon asked its fans to share personal “statements” – their wisdom for enjoying bourbon – […]