Leading Scotch Whisky Brand Label 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2! After the Catch the 5 contest and the […]
When Sylvia Yoo moved back to Los Angeles from New York, she realized that there was an ice-cream boom in the state. As she had dreams of coming up with her own ice-cream business, she knew that she had to make her product stand out. Drawing inspiration from the shops Churros Calientes in Los Angeles […]
Starbucks and Arizona State University (ASU) announced the Starbucks College Achievement Plan, a powerful, first-of-its-kind program designed to unleash lifetime opportunity for thousands of eligible part-time and full-time U.S. partners (employees). Starbucks chairman, president and ceo Howard Schultz will host the first Partner Family Forum in the U.S. in New York’s Tmes Center and will join ASU […]
Nescafé, the world’s first instant coffee and the fifth most valuable food and drink brand, is launching a unified, global look and feel across all products in the 180 countries where the coffee is sold. It is the first time in the brand’s 75-year history that each and every Nescafé product will share the same […]
How often do you scrutinize your burgers or tacos and checked if your orders indeed stack up to its photogenic counterpart as advertised on ads? In their newly-released prank video, YouTube comedy channel Mediocre Films, put fast food chains to the test of producing food that are as aesthetically-pleasing as shown on their ads. Watch […]
Train travellers in northern Japan can use KitKat as train tickets as part of a pioneering scheme to rejuvenate tourism in a part of the country devastated by the earthquake and tsunami three years ago. It is the first time a Japanese rail company has allowed chocolate bar packaging to be used as a valid […]
Heineken announced their second installment of the brand’s “Friends + Family” (#HKNFF) program – a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 “Friends + Family” series hosts will include: creative director and designer, Va$htie Kola (New York); Revolt Marketing executive, […]
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]
Fullers Brewery in London are to open their first ever pub airside called ‘London Pride’ in the new Terminal 2 at Heathrow Airport, to be officially opened by HM Queen Elizabeth II on 23 June 2014. Caulder Moore created the concept for Fullers, having worked with them on previous projects. Caulder Moore translated the brand […]
Luxury champagne brand Moët & Chandon is inviting consumers to share snaps on Instagram throughout the summer using the hashtag #icechallenge to launch the new Moët & Chandon Ice Imperial drink. At the beginning of each month a new theme will be displayed and fans are asked to post a picture that best illustrates that […]