Fresh off another FAB season, Food & Beverage News’ exclusive partnership with the International Food and Beverage Creative Excellence Awards saw us get access to some closed doors, such as the judging session. On the 16th year of The FAB Awards we got to sit down with the Jury Chair of the Advertising, Interactive and […]
To launch a new children’s ready-to-drink dairy brand for IDP, JWT Vietnam has created an animation based franchise that includes an ongoing epic story, master-plot, characters, trailers, TVCs, a comic strip series, school and beach activations, and even a planned short movie. IDP’s large-scale move into animation-based branded content steps away from the conventional above-the-line […]
Coca‑Cola Great Britain (CCGB) announces that Coca‑Cola Life, the newest addition to the Coca‑Cola Trademark, will be available across Great Britain later this year. First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe. This lower-calorie cola contains a third less sugar and a third […]
To celebrate this summer’s tournament in Brazil, The FA and Mars Chocolate UK have teamed up to offer free Just Play kickabouts to fans up and down the country. The offer begins on 12 June – two days before England’s opening game against Italy – and runs until the Final on 13 July. During that […]
Budweiser, the official sponsor of the 2014 FIFA World Cup Brazil, revealed the Canadian components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cupcampaign, available to soccer fans across the country. Centered around the Rise As One thematic which honours the moments that unite soccer fans […]
South Korean designer Wonchan Lee has created a concept redesign of standard beer packaging—instead of holding beer in aluminum cans or glass bottles, he has placed it in clear plastic bags. Made for a fictional Belgium beer brand named “Leuven”, this striking and innovative packaging design is inspired by the ice bag and was honored […]
For 50 years, teens have been toasting to Crazy Good mornings with Pop-Tarts toaster pastries – and this year, the brand is celebrating its birthday by announcing the return of Crazy Good Summer. The third annual concert series is bigger than ever, with the chance to score free tickets to see some of today’s hottest […]
Smirnoff, one of the world’s leading premium vodka, announced a pioneering new super-premium vodka – Smirnoff White – available exclusively for travellers. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a continuing revolution in Smirnoff’s distillation process – vodka is chilled to below freezing point and […]
New York Times best-selling author, Emmy nominated TV personality and board-certified emergency medicine physician, Dr. Travis Stork, is partnering with Kellogg’s to educate families about the importance of breakfast and the positive nutrition they can get from a simple bowl of Kellogg’s cereal and milk. Kellogg’s will work to help families cut through the nutrition […]
Gordon Ramsay will be taking his London restaurants to Asia with the announcement that Bread Street Kitchen will be opening in central Hong Kong in September followed by further restaurants in the area and across the region later in the year and in 2015. Operating as a consultancy and licensing arrangement, the Gordon Ramsay Group […]