McDonald’s Unveils New Mission & Image for Brand Ambassador Ronald McDonald

McDonald’s Unveils New Mission & Image for Brand Ambassador Ronald McDonald

Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to rally the public through inspiring events. For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his […]

Boston Pizza’s Marketing Campaign Asks Fans To Pick The Next Big Pizza Innovation

Boston Pizza’s Marketing Campaign Asks Fans To Pick The Next Big Pizza Innovation

For the past 50 years Boston Pizza has been changing the pizza game, with its innovative food creations made from its hand pressed dough including the Pizzaburger, Chicken Club with a pizza dough bun, Calzones and delicious Pizza Bread. Now, Boston Pizza is changing the pizza game once again with the launch of new menu […]

Lay’s Air Pops Crisps ‘Pop’ Into Additional Markets With New Salt & Vinegar Flavour

Lay’s Air Pops Crisps ‘Pop’ Into Additional Markets With New Salt & Vinegar Flavour

Lay’s potato chips, one of the marquee brands from PepsiCo’s Frito-Lay division, is expanding distribution of Lay’s Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips, Lay’s Air Pops crisps are a delicious and airy snack that delivers big taste. To celebrate the expanded distribution, […]

Häagen-Dazs Unveils Carrot And Tomato-Flavored Ice Cream In Japan

Häagen-Dazs Unveils Carrot And Tomato-Flavored Ice Cream In Japan

Häagen-Dazs has unveiled two new ice cream flavors in Japan that are both dessert and vegetable. Available from 12 May, they are part of the brand’s ‘Spoon Vege’ series. They are available in ‘Tomato Cherry’ and ‘Carrot Orange’ flavors. According to RocketNews24, the ‘Tomato Cherry’ flavor combines the “natural sweetness of tomato with the fruity […]

Starbucks Invites You to Decorate its Iconic White Cup

Starbucks Invites You to Decorate its Iconic White Cup

Imagine a Starbucks iconic white cup covered in pink hearts, colorful zig zag lines or an artistic sweep of shapes encircling the green Siren logo. Taking a cue from customers who have been doodling designs on cups for years, Starbucks is launching a White Cup Contest. The contest encourages customers in the U.S. and Canada to decorate […]

Mysterious Doritos Flavours Appear In Stores As Brand Unveils ‘Bold Flavour Experiment’

Mysterious Doritos Flavours Appear In Stores As Brand Unveils ‘Bold Flavour Experiment’

Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, has introduced a bold new mystery to the snack food aisle. Beginning April 21, shoppers will see three new mystery flavours of Doritos Jacked tortilla chips making their way to grocery stores nationwide. The fan challenge: if you’re bold enough, try all three mystery flavours […]

Coca-Cola Releases ‘The World Is Ours’ For 2014 FIFA World Cup Campaign

Coca-Cola Releases ‘The World Is Ours’ For 2014 FIFA World Cup Campaign

Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc, to launch ‘The World is Ours’ – a mash up of a newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco. The beat for ‘The World is Ours’ […]

Seth & Riley’s Garage Launch ‘Kind of Genius’ Ad Campaign

Seth & Riley’s Garage Launch ‘Kind of Genius’ Ad Campaign

Seth & Riley’s Garage, a recent addition to Carlsberg’s portfolio, , just launched a new worldwide advertising campaign for their hard lemonade drink. Duval Guillaume was appointed as the lead global agency to develop the core brand platform, strategy, and the full campaign. The tagline for the brand is “Kind of genius. Kind of.” and […]