Razorfish’s ‘Super Spice Dash’ for McDonald’s

Razorfish’s ‘Super Spice Dash’ for McDonald’s

This week Razorfish launch an immersive and fast-paced game called the ‘Super Spice Dash’ to celebrate the launch of the new Spicy Chicken McBites, part of the Little Tasters menu. The game is a viral, fun and sharable adventure starring the Spicy Chicken McBites. Played from a chase-camera, third-person perspective, the game runs endlessly allowing […]

Sainsbury’s Censured Over Claims Consumers Need Not Shop Around

Sainsbury’s Censured Over Claims Consumers Need Not Shop Around

The Advertising Standards Authority has banned a TV ad for Sainsbury’s after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals. The ad, promoting Sainsbury’s Brand Match money-back guarantee, depicted customers shopping, with the TV screen split into three and a section each representing Sainsbury’s, […]

Jose Cuervo Set to Bring the Day of the Dead to Selfridges

Jose Cuervo Set to Bring the Day of the Dead to Selfridges

Jose Cuervo has announced a partnership with Selfridges to celebrate the iconic Mexican festival Day of the Dead. The tequila brand has collaborated with creative luminary Lauren Baker to unveil a window concept in Selfridges London Oxford Street store, as well as launching a limited edition bottle and holding a series of skull workshops led […]

Coca-Cola Unveils Broad Array of New Products, Packages at NACS

Coca-Cola Unveils Broad Array of New Products, Packages at NACS

With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]

Pringles Delivers New Twist With Limited Edition Seasonal Flavors

Pringles Delivers New Twist With Limited Edition Seasonal Flavors

When it comes to holiday traditions, everyone has their favorites – from Thanksgiving football to ugly sweater parties or family desserts. According to a recent survey commissioned by Pringles, Americans value listening to holiday tunes, taking family holiday photos and caroling most, with Black Friday shopping being their least favorite tradition. This season, Pringles is […]

BBDO & Starbucks Encourage China to Engage in Real Conversations

BBDO & Starbucks Encourage China to Engage in Real Conversations

BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people to take time away from their busy lives to engage in real conversations. Starbucks China is seen as aspirational, authentic and international; a place to connect with others in a meaningful way. With this in mind Starbucks paired up with […]

OREO Dunk Into Ireland

OREO Dunk Into Ireland

Mondelez have launched their first outdoor campaign in Ireland for OREO, the “Dublin Twist”. Created by Draftfcb London, the campaign will appear across Dublin. This great opportunity for OREO is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. Following on from the Cannes Lions Cyber […]

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]