Coca-Cola partnered with Dr Romanelli, aka DRx, to debut a fashion line inspired by Coke branded clothing found in vintage stores and flea markets. Romanelli is renowned in the street fashion arena, and his designs are trademarked by his vintage, rugged, street aesthetic. The high-end ‘Coca-Cola by DRx’ collection includes bomber jackets, biker jackets and […]
Liberation Foods, the UK’s first Fairtrade and farmer owned Nut Company, is launching its first seasonal range of snacks into 252 Oxfam shops nationwide from 21st October 2013. Following the successful launch of two new product lines during the summer, coupled with a recent refreshed brand identity, Liberation’s two new winter snacking products include: Fairtrade […]
British confectionery giant, Swizzels Matlow, the king of the trick or treat season, is gearing up for a sell out Halloween season with a horrific host of new products. This year’s new ghoulish party delight is Trick or Sweet, which includes a selection of Double Lollies, New Refresher bars, Parma Violets, Love Hearts, Fruity Pops, […]
Ron Burgundy isn’t the only one who loves scotch. In honor of the upcoming movie “Anchorman 2: The Legend Continue,” Ben & Jerry’s ice cream has unveiled a dessert themed around Will Ferrell’s titular character’s drink of choice. The limited-edition Ron Burgundy’s Scotchy Scotch Scotch is devoid of actual alcohol, but is is a mix of […]
This week Razorfish launch an immersive and fast-paced game called the ‘Super Spice Dash’ to celebrate the launch of the new Spicy Chicken McBites, part of the Little Tasters menu. The game is a viral, fun and sharable adventure starring the Spicy Chicken McBites. Played from a chase-camera, third-person perspective, the game runs endlessly allowing […]
The Advertising Standards Authority has banned a TV ad for Sainsbury’s after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals. The ad, promoting Sainsbury’s Brand Match money-back guarantee, depicted customers shopping, with the TV screen split into three and a section each representing Sainsbury’s, […]
Jose Cuervo has announced a partnership with Selfridges to celebrate the iconic Mexican festival Day of the Dead. The tequila brand has collaborated with creative luminary Lauren Baker to unveil a window concept in Selfridges London Oxford Street store, as well as launching a limited edition bottle and holding a series of skull workshops led […]
With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]
When it comes to holiday traditions, everyone has their favorites – from Thanksgiving football to ugly sweater parties or family desserts. According to a recent survey commissioned by Pringles, Americans value listening to holiday tunes, taking family holiday photos and caroling most, with Black Friday shopping being their least favorite tradition. This season, Pringles is […]
BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people to take time away from their busy lives to engage in real conversations. Starbucks China is seen as aspirational, authentic and international; a place to connect with others in a meaningful way. With this in mind Starbucks paired up with […]