Budweiser Brings Time-Honored Brewing Process to Life with New Brewmaster Tour

Budweiser Brings Time-Honored Brewing Process to Life with New Brewmaster Tour

Since 1876, Budweiser has been brewed by skilled brewmasters using techniques and processes that have been passed down from generation to generation. Now, the brewmasters behind every bottle, can and keg of the great American lager are launching a mobile brewing experience to provide consumers their own taste of the art, science and passion that […]

7-Eleven “Wines Up” for Fall

7-Eleven “Wines Up” for Fall

7-Eleven has added four high-demand A-listers to its lineup at its top wine-selling stores – “A” as in wines that have scored 89-90 points in oenophile publications like Wine Spectator and Wine Enthusiast. The ultra-premium varietals – La Crema Chardonnay, Louis Martini Cabernet Sauvignon, Kim Crawford Sauvignon Blanc and Wild Horse Pinot Noir – not only […]

Food Artists Make Life-Sized Unicorn Cake Filled With Rainbow Layers

Food Artists Make Life-Sized Unicorn Cake Filled With Rainbow Layers

Managing director of ‘Cakehead Loves’, Miss Cakehead, created a phenomenal edible landscape with her team of food artists that included a life-sized, rainbow-filled unicorn. The completely edible and fantastical wildlife landscape included frog-shaped cookies, a meringue-covered teepee, honeycomb beehives, pastry butterflies, a milk fountain, and chocolate cookie soil with carrots made of carrot cake. The […]

World’s First Square Wine Bottle Released

World’s First Square Wine Bottle Released

California producer Truett-Hurst has launched the world’s first wine range housed in square bottles. Called California Square, the trio’s packaging was designed by Kevin Shaw of forward thinking drinks packaging design firm Stranger & Stranger. The design’s square shape, retro graphics and screen printed label hark back to old spirits bottles. The three-strong California Square […]

Crosta & Mollica Continues to ‘Rise’ With New Range at Waitrose

Crosta & Mollica Continues to ‘Rise’ With New Range at Waitrose

Following increased enthusiasm for Crosta & Mollica’s ‘really Italian’ authentic regional breads and savoury snacks sourced from genuine Italian bakers, a delicious new range is being introduced into Waitrose. Range has a mix of  savoury snacks and breads, which are listed below: Savoury Tarallini with Pugliese Tomato Building on the success of the classic Tarallini with […]

Heineken Unveils Product to Bring the ‘Perfect’ Draught Beer to Living Rooms

Heineken Unveils Product to Bring the ‘Perfect’ Draught Beer to Living Rooms

Heineken has unveiled a coffee-machine style home appliance it claims will bring the perfect’ draught beer to living rooms in the hopes of pushing its lesser-known brands into new drinking occasions. The high-end appliance, dubbed Sub for the way it pressurises beer similarly to a submarine’s environment, is shaped like a barrel on its side […]

Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets.  The creative was designed by Scarlet Design. “It used to be that special builds were few […]

Baileys Launches Stylish Shots On The Go Pop-Up Photo Booths

Baileys Launches Stylish Shots On The Go Pop-Up Photo Booths

To celebrate the launch of Baileys Vanilla Cinnamon, the Diageo owned brand took to the streets of New York City to host pop-up photo booths giving ladies the chance to take their own “Stylish Shots on the Go!” Inspired by Bailey’s new signature drink, the Glamour Shot, the photo booths are answering the call of women […]