Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business following previous projects it has delivered for Arla. Space will be responsible for developing a programme of initiatives aimed at driving trial and […]
Key Note’s 2014 Market Update, Fruit Juices, Energy & Juice Drinks, analyses the UK market for juice drinks, energy drinks and fruit juices. All three subsectors are extremely popular, with vast product ranges catering to almost every taste and budget. Energy drinks are particularly resilient, displaying outstanding growth in recent years despite a challenging economic […]
GOSH Enterprises, parent company of Charley’s Grilled Subs and Charleys Philly Steaks restaurant concepts, and The Coca-Cola Company, the world’s largest beverage company, today announced a multi-year product and marketing agreement to serve Coca-Cola products in over 400 of its restaurants across the United States. “As the leading Philly Cheesesteak restaurant brand Charleys is delighted […]
19-time Grammy Award-winning producer and entrepreneur Emilio Estefan, and leading fine rum producer Botran Rum, announced they are officially joining together two entities that have been residing on the same plane of production excellence for many years now. Emilio’s appreciation for tradition aligns with the values Botran Rum has held in such high regard for […]
Actress Jennie Garth and TV personality and actor Mario Lopez officially kicked off a partnership between Wonderful Halos mandarins and Feeding America. Wonderful Halos – the sweet, easy to peel and seedless mandarins – is taking their Pure Goodness message to schools across America by providing nutritious food to children through the Feeding America BackPack […]
http://www.youtube.com/watch?v=swagm8F4h7k This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the […]
A brand new Indian street food takeaway, serving the famous ‘Roomali Roti’ Kati Rolls will be opening in Harrow, Middlesex, UK on February 6th 2014. Executive Chef, Ashish Bhatia, has created an authentic menu for ‘Kati Rolls by Turban Street Café‘; showcasing street food recipes inspired from the bustling street food markets of India. Turban […]
Building on its offering of delicious pita and bagel chips, the Stacy’s brand introduced Stacy’s Pretzel Thins – a new line of baked snacks that is sure to have pretzel lovers everywhere rejoicing. Combining a classic pretzel flavor with a thin and crispy texture, Stacy’s Pretzel Thins offer a fun and tasty twist on everyday […]
http://www.youtube.com/watch?v=KOmIDhBDoww United Biscuits is relaunching its McVitie’s biscuit brand in a £12 million marketing push. The brand campaign aims to evoke ‘the emotional role biscuits play in our lives’. The project sees all United Biscuits sweet products (with the exception of Go Ahead!) brought under the McVitie’s brand. This will include Penguin Bars and Jaffa […]
Ever wished that you can mail some cake to a friend on his or her birthday? Now you almost can, with these cake-shaped postcards that can actually be delivered via post. Sandra Denneler of SheKnows.com has created a DIY tutorial for making these incredibly realistic cake postcards—all you need is a large sponge, spray paint, […]