Mirinda, from PepsiCo, has appointed Anomaly as its creative agency to launch their 2014 summer campaign in Mainland China. Mirinda is one of China’s top-selling flavored carbonated soft drink. As Mirinda continues to drive growth and innovation, their search for new business solutions led them to collaborate on a project with Anomaly, a new model […]
As obesity amongst younger people spreads, compulsory cooking lessons are back on the menu in the UK for pupils from September 2014. The news may represent a timely recipe for the health of the younger generation, as latest research from Mintel reveals just 30% of those aged 16-24 feel confident in the kitchen, compared to […]
With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser proudly revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament. http://www.youtube.com/watch?v=CuXsIdf53dY As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under […]
Health conscious Brits, now feeling a prick of conscience following UK Action on Sugars recent call to cut sugar intake, may be relieved to know that there is an easy and natural solution in the shape of California’s plump prunes. The fruit has now been proven to provide a healthy and natural replacement for some […]
This time of year, shorter days, limited sunshine and long cold snaps can bring on the winter blues. Add to that the difficulty of finding fresh fruit in many climates, and people begin to feel sluggish and unfocused. Savvy, health-conscious consumers supplement their diet with goodness in the form of the nutrient-dense, whole-fruit mangosteen puree […]
To prevent social media addicts from checking Facebook and Instagram every few seconds, Coca-Cola has design a special ‘Social Media Guard’. Shaped like a pet cone, it is colored red after the brand and addicts are supposed to wear it around their necks, which will prevent them from checking their phones. “The Social Media Guard […]
As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the world’s most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the […]
One of the world’s most iconic vodka brand unveils its eighth and latest addition to the Absolut Limited Editions portfolio with the launch of Absolut Texas – the brand’s first and only state-inspired flavor. Internationally renowned San Antonio-based artist Cruz Ortiz designed the Absolut Texas bottle as a modern take on classic Texas iconography. The […]
Fueling a passion to satisfy everyday adventurers, Bear Naked granola is introducing a new naturally delicious flavour—Honey Almond Protein – made with immensely tasty soft-baked whole-grain oats, sweet honey and full roasted almonds. With 10 grams of protein per serving, Bear Naked Honey Almond Protein is the perfect on-the-go snack to nourish adventure-seekers who want […]
After U.S. Olympic ice dancers Meryl Davis and Charlie White’s record-breaking gold medal win at the Sochi 2014 Olympic Winter Games – the first gold in the event for a U.S. ice dancing team – Kellogg’s announced that the pair will be featured on special-edition boxes of Kellogg’s Corn Flakes. Davis and White finished with […]